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Nike Executive Resigns Following Reports Of Her Son Using A Credit Card In Her Name To Fund His Sneaker Resale Business

The sneaker game has become a jungle thanks to resellers all around the world, and it has literally become the luck of the draw when it comes to getting your hands on a new release! Well, we now know we can thank the son of one of Nike’s executives for that.

According to Business Insider, Nike’s Vice President and general manager for its North America division, Ann Hebert, resigned following reports that she was linked to her son’s sneaker resale business. Nike announced Monday that a new VP will be appointed shortly.

It was previously reported that Hebert’s 19-year-old son, Joe, used a credit card in her name to purchase over $100,000 worth of limited-edition sneakers for his resale business, West Coast Streetwear. Joe told Bloomberg Business that he resold the shoes in as little as three hors, making a $20,000 profit.

“Anything that’s releasing that I know I can make a guarantee buck on, I’m gonna go full into it,” he said. “That’s just my style.”

Bloomberg also reported that Joe said his mother was “so high up at Nike as to be removed from what he does.” He also said she had never given him any inside information like discount codes, and asked for his mother not to be named in the original article.

Despite her resignation, Nike spokesperson Sandra Carreon-John said that Ann Hebert made the company aware of her son’s sneaker business back in 2018 and did not violate any “company policy, privileged information or conflicts of interest.”

Ann was named the head of Nike’s North America business division in 2020 after serving as the company’s VP of global sales.

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