Rainbow PUSH Coalition, civil rights leaders rally on State Street in Loop, Chicago to protest Target for scaling back DEI

CHICAGO (WLS) — Civil rights leaders held a peaceful rally on State Street Thursday to protest Target.

The Rev. Jesse Jackson was among those with Rainbow PUSH Coalition. The protesters included faith leaders, activists, members of the Black community, and shoppers.

ABC7 Chicago is now streaming 24/7. Click here to watch

The rally, outside the Target at 1 S. State St., was in response to the retail chain scaling back its diversity and inclusion efforts earlier this year.

SEE MORE: Father Pfleger, faith leaders call for boycott of Target after company scales back DEI initiatives

As they raised their fists in solidarity, their message was clear: Without the support of DEI, their wallets will stay closed.

“We come to outside of Target to put a target on Target,” said Pastor Charlie Dates, with Progressive Baptist Church.

Pastor Jamal Bryant, who led the national boycott, was in town for the event, and shared his reasons.

“Many people may be wondering, why Target? Other companies and stores have rolled back their DEI initiatives. Why is Target the focus? Over 24 companies rolled back their DEI after Trump’s inauguration. We decided to go after one at a time. We chose Target first because we felt the ultimate betrayal. African Americans spend nearly $12 million a day. They are one of the country’s largest employers of African Americans. We have given them unwavering loyalty, but they haven’t done the same in return. We decided to redirect our dollars,” Bryant said.

Bryant is the pastor at New Birth Baptist Church in Atlanta. He’s led protests across the country against Target’s decision to end its DEI programs, including its racial equity action and change initiatives.

“We actually thought that we were living in a post-racial America, to know that we are still coloring within the same lines. The CEO of Target made a pledge of $2 billion to the Black community. Magically, after of the inauguration of Donald John Trump. He reneged on it,” he said.

But he says the issue is bigger than Target, highlighting what he says are racial inequities in the Trump administration.

“All of America is grieving, and it is groaning because we see that Target is not just a store, but it has become a way of life,” Bryant said.

In the last quarter, Target reported weaker than expected sales. The company’s CEO said this was due in part to the uncertainty over tariffs and a boycott of the retailer because of a rollback of diversity initiatives.

Those in support of the protest say the company is missing a major opportunity.

“If the African American Hispanic wealth gap closes and matches the white households, that’s a 4 to 6% increase in GDP. It’s worth $16 trillion over the next 20 years. We’re worth investing in,” said Yusef Jackson, with Rainbow PUSH Coalition.

Target said in a statement: “Target is absolutely dedicated to fostering inclusivity for everyone – our team members, our guests and our supply partners. Today we are proud of the progress we’ve made since 2020 and believe it has allowed us to better serve the needs of our customers. In the last five years, we have: committed to invest $2 billion in Black-owned businesses and brands; supported students at over 20 Historically Black Colleges and Universities (HBCUs); invested $100 million to Black-led community organizations; given scholarships to over 30,000 members of our team to advance their careers; committed 5% of our profit to the communities we operate in; volunteered millions of hours to organizations across the country and created meaningful opportunities for our team members to thrive both personally and professionally.

“Going forward, we’re committed to expanding opportunity by supporting small businesses, increasing access to education, and creating the best team to serve the more than 2,000 communities where Target operates.”

Protestors say those commitments are in the past.

The protesters made specific demands of Target, including putting a target on a historically black college or university’s campus, renaming DEI and investing $250 million in Black businesses.

That last demand was something Target had promised to do by June 30.

Some at Thursday’s rally met with Target’s CEO, but have not heard back on those demands.

Copyright © 2025 WLS-TV. All Rights Reserved.

You May Also Like
Hurricane season is here, meteorologists are losing vital tool for forecasting: National Oceanic and Atmospheric Administration

National Oceanic and Atmospheric Administration – a crucial forecasting tool for meteorologists during hurricane season is missing

Meteorologists are losing a sophisticated tool that many say has proved invaluable…
When Will ‘The Secret Lives Of Mormon Wives’ Reunion Drop On Hulu?

What time will ‘The Secret Lives Of Mormon Wives’ reunion be available on Hulu?

Hulu has heard the pleas of fans eagerly awaiting the third season…
Ryland Headley guilty: Man, 92, convicted of murder of Louisa Dunne in Bristol in UK's longest-running cold case

“92-Year-Old Man Found Guilty of Murdering Louisa Dunne in Bristol, UK’s Longest-Running Cold Case”

LONDON — An elderly man at the age of 92 was found…
Glastonbury stars Bob Vylan have US visas REVOKED after 'death to IDF' chants

Glastonbury performers Bob Vylan have their US visas taken away following chants against the Israeli Defense Forces

A British rock band faced consequences for their actions at a festival…
GOP rebel Thom Tillis rampages against Trump's 'big, beautiful bill' after withdrawing from re-election

Thom Tillis, GOP dissenter, criticizes Trump’s ‘big, beautiful bill’ after opting out of re-election

Thom Tillis is strongly criticizing Donald Trump’s proposed ‘big, beautiful bill’ while…
Coeur d'Alene Shooting Story Takes Tragic Turn As 2 Firefighters Confirmed Dead, Number of Gunmen Unknown

Tragic Turn in Coeur d’Alene Shooting: 2 Firefighters Confirmed Dead, Gunmen’s Identities Unknown

The situation is currently very chaotic, with law enforcement not being able…
Breaking: VA Officials Report 'Premeditated Stabbing' of Corrections Officers by MS-13 Gang Inmates

Several Firefighters Injured by Gunfire in Coeur d’Alene, Idaho – Possible Ambush Situation, Suspect Not Captured Yet

BREAKING Kootenai County Sheriff’s Office in Northern Idaho reporting an active shooter…
Iran acknowledges death toll from Israel's strike on notorious Evin prison

Iran confirms the number of casualties resulting from the attack on Evin prison by Israel.

NEWYou can now listen to Fox News articles! Iran acknowledged on Sunday…
When Will ‘The Chosen’ Season 6 Be Released?

Release Date for Season 6 of ‘The Chosen’: When Can Fans Expect It?

The fifth season of The Chosen has concluded recently, with the final…
Dana Carvey Admits He Made Joe Biden Seem Mentally “Compromised” In His ‘Saturday Night Live’ Impersonation

Dana Carvey confesses to portraying Joe Biden in a way that made him appear mentally challenged on ‘Saturday Night Live’

Dana Carvey is sharing insights into the two-year process he undertook to…
Active shooter, wildfire situation unfolding in Idaho after firefighters ambushed in deadly incident

Man found dead with gun near site where Idaho firefighters were attacked in a surprise ambush

NEWYou can now listen to Fox News articles! A man who had…
Senate Republicans are in a sprint on Trump's big bill after a weekend of setbacks

Senate Republicans are rushing to push through Trump’s major bill following a challenging weekend.

Following a difficult weekend full of obstacles, the Senate is gearing up…