The North Face is again facing scrutiny, this time over its sponsorship of a non-straight camp where children engage in sexualized activities.
The American athletic clothing company is listed with Toms, Brooks, and Eno among the
leading sponsors of Camp Brave Trails, a “fully accredited overnight summer camp specially designed for LGBTQ teens, ages 12-17” with campgrounds located in New York and Southern California.
The North Face has apparently been shelling cash and gear for the camp for years,
noting in a June 2021 post that it was donating over $70,000 in LGBT-themed products to the camp.
According to the camp’s website, children attending the camp bunk with 9-10 peers of the same age group, never divided by gender. Campers are “encouraged to spread their wings and make their own decisions” and told to anticipate a “strong expectation of maturity, kindness, consent, and compassion.”
The Daily Wire
highlighted how in an appearance on the “Kelly Clarkson Show,” the camp’s lesbian founders, Kayla Weissbuch and Jessica Weissbuch, stated, “All of our housing is genderless, bathrooms are genderless, we ask for names and pronouns from campers, and they can change them all they like.”
Kayla Weissbuch noted further that the camp has a clothing closet so that children can explore their gender identity and “try and find, like, who they are and what feels good to them.”
One camper told Clarkson, “I was able to perform, do drag, I was able to do … so many activities.”
One promotional video for the camp shows children dressing up in drag and putting on performances.
The camp makes no secret of these activities, stating on its website, “We bid farewell to gender-segregated spaces and activities, tossed aside arbitrary dress codes, and ensured our campers wouldn’t have to justify or explain their identities.”
“Campers also embark on a journey of self-discovery and learn more about the LGBTQ+ community through exclusive programs you’ll only find at an LGBTQ+ camp,” continued the write-up on the camp’s website. “This includes identity-based groups, captivating drag shows and workshops, enlightening queer history lessons, and a fantastic clothing closet where you can explore gender expression or experiment with a new look.”
Kayla Weissbuch
made clear in a Forbes interview that the camp is not just about isolating children from parents and society in a place where they can stage drag shows and explore their sexual identities. It’s also a means of weaponizing children in the culture war. She suggested that non-straight kids are an “overlooked resource” when it comes to fighting for so-called social justice.
“If we can hone in on that, these ripples will start to show,” said Kayla Weissbuch. “It’s all about creating and starting those ripples.”
The North Face, which still categorizes its clothing in accordance with the sex binary, appears keen to continue creating ripples of its own with leftist propaganda.
Last year, the company courted controversy and calls for a boycott with an ad campaign featuring a transvestite inviting viewers to “come out … in nature with us.”
Newsweek
noted that while Bud Light was taking a financial beating over its marketing partnership with transvestite influencer Dylan Mulvaney, The North Face doubled down, writing, “We recognize the opportunity our brand has to shape the future of the outdoors and we want that future to be a more accepting and loving place.”
The clothing brand is not just committed to pushing LGBT propaganda. It is also apparently captive to the strain of identitarianism that predominates on the left.
The Sun
reported last month that the company offered customers a 20% discount if they agreed to suffer through an hour-long course on racial inclusion and “the unique challenges that people of color face when accessing the outdoors.”
One critic noted that “the irony is that The North Face is implicitly acknowledging here that all its customers are white.”
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