While Hermès Birkin bags and Fendi Baugettes may be getting a lot of attention, a different designer has emerged as the most popular luxury brand based on new data.
Vestiaire Collective, a global platform for buying and selling pre-owned luxury and designer fashion, recently introduced the Vestiaire Value Ranking.
This ranking uses a formula that considers various factors such as five-year resale value growth, the number of items sold, likes, searches, and price offers across more than 400 brands to assist users in making informed decisions that are both financially sound and fashion-forward.
The information couldn’t have come at a better time, too, as many buyers are looking to secondhand items as as Donald Trump’s tariffs loom.
According to the guide, the most popular luxury brand is Chanel, which had the highest number of product views per person.
Louis Vuitton came in second as the most popular luxury brand, surprisingly followed by Hermès at number three.
Number four on the list was Gucci, followed by Dior, Prada, Saint Laurent, Celine, and Bottega Veneta.
Balenciaga came in last at number 10.
While it may seem like everyone is going crazy for Hermès Birkin bags and Fendi Baugettes, it’s actually a different designer that’s taking the reign as the most popular luxury brand
According to new data from Vestiaire Collective, the most popular luxury brand is Chanel, which had the highest number of product views per person
Louis Vuitton came in second as the most popular luxury brand, surprisingly followed by Hermès at number three
Vestiaire noted that it seems like French and Italian fashion houses like Gucci and Chanel will be a ‘wise investment’ for many years to come.
In the value ranking, the resale platform also gathered data on the top 10 designer brands.
Vestiaire ranked Moncler at number one, followed by The Row and Brunello Cucinelli.
The company also gave insight into which designer brand was growing the fastest in value – and it’s Mary Kate and Ashley Olsen’s The Row.
The Row had an ‘impressive’ five-year resale value of 27 percent, according to its data.
They noted that this growth was due to the boom in ‘quiet luxury’ style over the past few years, something popularized by stars like Sofia Richie Grainge and Gwyneth Paltrow.
Not only do these statistics give you a good idea of what luxury items you should be investing in, but they can also inform you of the brands you should be selling if you’re planning to get rid of any designer items in your closet.
The data comes just one year after Chanel dramatically raised its prices in March 2024.
In the value ranking, the resale platform also gathered data on the top 10 designer brands
The Row had an ‘impressive’ five-year resale value of 27 percent, according to the data
It noted that this growth was due to the boom in ‘quiet luxury’ style over the past few years, something popularized by stars like Sofia Richie Grainge and Gwyneth Paltrow
The price of a medium flap bag nearly tripled – meaning that, with the price increase, the purse will now set you back a shocking $10,800 as of 2024.
That’s already up six percent from $10,200 a year prior, per data collected by Sotheby’s – a whopping $7,950 increase from just over 10 years ago.
The brand’s cult-favorite Boy Bag style has had an increase of over four percent, while the Chanel 19 Large Bag saw a whopping 7.4 percent increase, going from $6,800 to $7,300 in just one year, per Purse Blog.
Just last month, consumer prices in the United States rose 3.5 percent.
That means Americans need an extra $11,400 a year to afford the same quality of life they were enjoying years prior – but a Chanel bag and other designers goods now cost more than that.
