Wisconsin Cheese introduces whimsical cheese hats called ‘fromaginators’ for the 2025 Kentucky Derby

CHICAGO (WLS) — Wisconsin Cheese is making a bold fashion statement at the 151st Kentucky Derby.

Wisconsin Cheese is excited to announce its partnership with the 2025 Kentucky Derby by introducing the Rinds & Roses Collection. This unique collaboration with Christine A. Moore, the Kentucky Derby’s renowned milliner, showcases six exceptional cheeses crafted into exquisite headpieces that blend Wisconsin’s artisanal expertise with high-end fashion.

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The Rinds & Roses Collection represents a groundbreaking fusion of cheese and couture, where cheese becomes a fashionable accessory, bringing together the artistry of cheesemaking with the elegance of race day attire. These luxurious and visually stunning hats are bound to make a statement at Churchill Downs, symbolizing sophistication with the pairing of aged Wisconsin cheese and Kentucky bourbon.

Experience the allure of wearable cheese artistry with Wisconsin Cheese’s unprecedented headwear line at the Kentucky Derby, celebrating the marriage of fine cheese craftsmanship and high fashion on this prestigious occasion.

One “fromaginator” will be auctioned off at the star-studded Barnstable Brown Kentucky Derby-Eve Gala, named one of the ten best parties in the world by Condé Nast.

All proceeds from hat sales will benefit the Barnstable Brown Diabetes Center at the University of Kentucky.

“Fromaginators” retail for $1,500 to $3,000. The are available for purchase at WisconsinCheese.com/RindsAndRosesCollection.