The real reason Melania Trump wore THAT inauguration hat, its extraordinary backstory and why fashion insiders were left gasping, revealed by JANE TIPPETT

Melania Trump’s outfit for her husband’s first inauguration featured a powder-blue, pale suit dress created by Ralph Lauren. This attire sparked immediate comparisons to Jackie Kennedy.

Her hair, swept up loosely into a decidedly 1960s chignon, framed a smiling face as she evoked, through fashion, a golden age of political idealism.

This time round, things were decidedly more nuanced.

In a departure from the previous look, Melania chose a more subdued custom navy silk wool coat dress which she paired with a coordinating pencil skirt and ivory silk crepe blouse. Surprising many fashion enthusiasts, these pieces were all meticulously hand-sewn in New York City by the American designer Adam Lippes, known for his high-quality craftsmanship.

Melania’s boater – by another American designer, Eric Javits – completed the striking ensemble.

The decision to wear a hat on the day of the inauguration was a rare choice for a First Lady, with the last instance being Hillary Clinton in 1993. Melania’s hat not only added a hint of drama to her ensemble but also largely obscured her eyes, creating a mysterious and striking effect.

For a woman known for her love of sunglasses, perhaps this was the next-best choice on a day when the entire world would be watching her.

At first glance, Melania, 54, seems to have paid homage to the traditions required of First Ladies at inauguration.

The powder-blue, pale suit dress that Melania Trump wore for her husband's first inauguration drew comparisons to Jackie Kennedy. (Jack and JFK are pictured here in 1961).

Her hair, swept up loosely into a decidedly 1960s chignon, framed a smiling face as she evoked, through fashion, a golden age of political idealism. (Donald and Melania are pictured here at his inauguration in 2017).

The powder-blue, pale suit dress that Melania Trump wore for her husband’s first inauguration (a custom design by Ralph Lauren, right) drew immediate comparisons to Jackie Kennedy (left). 

This time, Melania cloaked herself in a custom navy silk wool coat dress, coordinating pencil skirt and ivory silk crepe blouse, all of which, to the surprise of many fashion watchers, had been hand sewn in New York City by the niche, but far from cut-price, American designer Adam Lippes.

This time, Melania cloaked herself in a custom navy silk wool coat dress, coordinating pencil skirt and ivory silk crepe blouse, all of which, to the surprise of many fashion watchers, had been hand sewn in New York City by the niche, but far from cut-price, American designer Adam Lippes.

Melania's boater, by another American designer, Eric Javits, completed the striking ensemble.

Melania’s boater, by another American designer, Eric Javits, completed the striking ensemble.

She eschewed her favored European labels (despite having opted for both Dolce & Gabbana and Dior at the various pre-inaugural festivities), and shone a spotlight on two designers whose relatively unknown labels might now find a sudden uptick in sales thanks to this presidential patronage.

In a statement released Monday morning, Lippes said it had been an ‘honor’ for his New York atelier to dress Melania for a tradition that ’embodies the beauty of American democracy’, and that her outfit was the product of ‘America’s finest craftsmen’.

Javits, too, sounded off proudly about his hand-crafted creation, which he had made himself (only eight percent of the hand stitching on the hat was machine-sewn).

‘No other hands touched it… prior to Herve [Pierre, Melania’s personal stylist] and the First Lady receiving it,’ he said.

There was plenty of praise for the ‘Made in America’ ensemble – and a collective gasp from fashion commentators surprised that the new First Lady had been able to find American designers willing to kit her out. (Many achingly liberal and somewhat snobbish brands have declined to work with Melania ever since her husband launched his political career).

Of course, in order to locate these two designers for Melania, Herve Pierre had to wonder far from the boutiques of Madison Avenue (one of which had famously once turned him away at the door) and think outside the box of an American fashion world still dominated by the not-so-subtle disapproval of Democratic doyenne and Vogue editor, Anna Wintour.

Adam Lippes – whose only free-standing store is a small studio-style showroom in the luxury fashion mall, Brookfield Place (near the One World Trade Center) – is a relative newcomer and certainly not part of the elite club of the New York fashion world.

Eric Javits is even farther removed. A supplier of headwear and straw accessories to Bloomingdale’s and Nordstrom, he is currently Miami based. And that proximity to Mar-a-Lago meant that Herve was able to hand deliver the finished product to Melania in Palm Beach.

Lippes said it had been an 'honor' for his New York atelier to dress Melania for a tradition that 'embodies the beauty of American democracy', and that her outfit was the product of 'America's finest craftsmen'.

Lippes said it had been an ‘honor’ for his New York atelier to dress Melania for a tradition that ’embodies the beauty of American democracy’, and that her outfit was the product of ‘America’s finest craftsmen’.

Melania shone a spotlight on two designers whose relatively unknown labels might now find a sudden uptick in sales thanks to this presidential patronage. (She is pictured here wearing Dior on January 19).

Melania shone a spotlight on two designers whose relatively unknown labels might now find a sudden uptick in sales thanks to this presidential patronage. (She is pictured here wearing Dior on January 19).

Melania eschewed her favored European labels, despite having opted for both Dolce & Gabbana and Dior at the various pre-inaugural festivities. (She is pictured here wearing a Dolce & Gabbana tuxedo shirt).

Melania eschewed her favored European labels, despite having opted for both Dolce & Gabbana and Dior at the various pre-inaugural festivities. (She is pictured here wearing a Dolce & Gabbana tuxedo shirt).

Yet Melania’s outfit today seems to me another reminder of what she does best: dressing unlike, and apart from, other First Ladies.

Emerging from the black SUV for her early morning service at St John’s Episcopal Church in Washington on Monday, Melania and the soon-to-be-47th president seemed almost indistinguishable figures at first.

They were both in long dark coats, the incoming First Lady abandoning the tradition of adopting a bright, vivid color in order to stand out from the crowd.

Instead, Melania took a leaf from the playbook of European haute-couture houses and plumped for monochrome simplicity.

That, plus the hat and an almost masculine line, ensured she stood out against – and apart from – the other Trump women who would inevitably populate the picture.

The silk wool of her coat looked remarkably similar to the fabric favored by Dior for their outwear, while its stiff peak lapels evoked trademark Dolce & Gabbana.

The slanted chic of her two patch pockets on each side were another hallmark of European tailored dressing that has become Melania’s mainstay in recent years.

In quite literally topping off the look with the unconventional choice of a hat (certainly for Americans), she evoked her 2019 meeting with Queen Elizabeth II, when she wore a very similar style (one that then had been designed by Herve Pierre himself).

It also echoed the ceremonial dressing of British royal women, who rarely appear for such a momentous occasion without a showstopping piece of millinery.

Melania’s outfit will, I’m sure, divide opinion. The angular style and dark tones are not what people expect from the traditional American consort.

In quite literally topping off the look with the unconventional choice of a hat (certainly for Americans), she evoked her 2019 meeting with Queen Elizabeth II (pictured), when she wore a very similar style.

In quite literally topping off the look with the unconventional choice of a hat (certainly for Americans), she evoked her 2019 meeting with Queen Elizabeth II (pictured), when she wore a very similar style.

It also echoed the ceremonial dressing of British royal women, who rarely appear for such a momentous occasion without a showstopping piece of millinery. (Kate Middleton is pictured on November 13, 2022).

It also echoed the ceremonial dressing of British royal women, who rarely appear for such a momentous occasion without a showstopping piece of millinery. (Kate Middleton is pictured on November 13, 2022).

But she has, I believe, once more confounded her critics. By opting for a design which is assuredly American yet strikingly similar to the European silhouettes that are her sartorial mainstay, Melania has shown not only an independence of spirit but a historical awareness of a playbook mastered by Jackie Kennedy.

Forced by political pressure to abandon Parisian haute couture, Jackie turned an American designer, Oleg Cassini, to recreate her beloved French silhouettes and become, as she later dubbed him, her ‘Secretary of Style’.

It remains to be seen if Adam Lippes will fill such a role.

Monday’s choices certainly open the possibility that, when it comes to fashion at least, Melania has something very different in mind for the next four years.

NOW LISTEN: Welcome to MAGALAND is our new podcast, where White House insiders reveal whats really going on behind the scenes in the new Trump administration. Listen on Apple and Spotify now. 

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