Hoda Kotb’s recent departure from The Today Show caught many by surprise. However, the 60-year-old TV personality is said to have some exciting opportunities lined up that could potentially be more lucrative than her time at NBC.
According to a source speaking to Us Weekly, Kotb is poised to make significantly more money than her previous stint on the Today show. While it was reported by The Daily Mail that Kotb was earning $7 million annually at Today, industry sources suggest that her income could climb even higher, possibly exceeding $20 million.
The insider revealed that without her full-time commitment to NBC, Kotb is expected to collaborate with various brands and secure lucrative endorsements. Additionally, she could command substantial fees for speaking engagements, particularly on topics such as “embracing change at age 60.”
Kotb announced that she plans on pivoting to the wellness space by starting a wellness app and organizing retreats. She won’t be straying too far from NBC, however.
The source said Kotb will be “focusing on positive stories that she’s interested in, like female empowerment” as an NBC correspondent, making “around 10” appearances on Today a year.
“The sky’s the limit,” the source said.
Page Six reports that Kotb signed a new deal to remain at NBC in a limited capacity for exclusive interviews while also serving as a correspondent for the 2026 Winter Olympics in Milan and the 2028 Los Angeles Olympics. But she will still be a free agent with the ability to pursue her own opportunities.
“I want to be a supporting character on a team that is already in place so that I’ll come in and just have a role there. And then I’m going to do my Making Space podcast, which I enjoy and love so much,” Kotb explained. “And for The Today Show, I think we talked about doing something every four to six weeks, just a little something.”
Kotb may even make an appearance on Today With Jenna & Friends, the rebranded fourth hour of The Today Show hosted by Jenna Bush Hager.
For now, however, Kotb is focusing on spending more time with her daughters, Haley Joy, 8, and Hope, 5.
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