CEO of Italian salami, prosciutto company dies in helicopter crash: 'Sad day'

The CEO of an Italian company that produces salami and prosciutto died in a helicopter accident in north-central Italy, together with two other individuals.

The individual, Lorenzo Rovagnati, served as the chief executive of the Rovagnati food company located in Noceto, near Parma, at the time of the helicopter crash, confirmed Biassono Mayor Luciano Casiraghi.

Footage from the site displays thick fog in the vicinity. The incident occurred on the premises of Castelguelfo di Noceto, a medieval castle belonging to the Rovagnati family.

“I can’t believe it: a sad day for Biassono,” Casiraghi said in a Facebook post translated to English. “This evening, the mayor of Noceto called me and I learned with shock and deep sadness the news of the untimely demise of our fellow citizen Lorenzo Rovagnati, due to a tragic accident in Castelguelfo.”

Officials standing in fog

The helicopter crashed in Noceto, near Parma, Italy. (Associated Press)

“We will never forget him and we will always be grateful!” the mayor said. “What I can say is: we are united in the pain of the tragic demise of our fellow citizen Lorenzo and we express closeness to the family.”

Rovagnati produces various types of salumi, or Italian antipasto meat, including proscuitto, salami and mortadella. 

“Italian salumi is one of the foods that heavily represents Italian food culture and its values,” Rovagnati’s American website reads. “All our products are made with the typical methods of the Italian tradition: steam cooking, curing or brick oven cooking that preserves the properties and natural characteristics of the meat, by ensuring at the same time a high digestibility.”

Italian authorities near car

Crash scene footage shows heavy fog around the area. (Associated Press)

Authorities are investigating the crash. Fox News Digital reached out to Rovagnati for comment.

The Associated Press contributed to this report.

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