- Kim Kardashian Elevates SKIMS With Groundbreaking Nike Collaboration Through New Brand.
- The First Collection Will Launch In Spring Followed By Global Rollout In 2026.
- Partnership Combines Strengths Of Both Brands For Innovative Women’s Activewear.
- Collaboration Aims To Empower Women And Enhance Market Presence For Both Brands.
Kim Kardashian’s shapewear brand, SKIMS, has teamed up with Nike to introduce a new line called NikeSKIMS. This collaboration aims to create a collection of activewear for women, blending Nike’s sports science expertise with Skims’ emphasis on the female silhouette.
The first collection is expected to launch this spring, with an international rollout planned for 2026. This partnership is a significant step for both brands as they aim to tap into the expanding athleisure market.
NikeSKIMS is a strategic initiative by Nike to reclaim market share and better connect with female consumers. The brand intends to compete with rivals like Lululemon and Alo Yoga by providing body-hugging activewear suitable for all body types. Kim Kardashian shared her enthusiasm for the collaboration, emphasizing its potential to empower women through innovative products.
The partnership between Nike and Skims also showcases their mutual dedication to innovation and inclusivity. By combining their strengths, they hope to transform the industry and encourage more women to engage in sports and fitness activities. This collaboration could significantly enhance Skims’ growth prospects ahead of any potential IPO.
Introducing NikeSKIMS. A new brand coming this spring for the body obsessed.
Designed to sculpt and engineered to perform. pic.twitter.com/FebdFf47Uj
— Kim Kardashian (@KimKardashian) February 18, 2025
Since its inception in 2019, Skims has already seen remarkable success, achieving a valuation of $4 billion by mid-2023. Collaborating with Nike grants access to extensive manufacturing resources and development capabilities that can further elevate Skims’ offerings in the activewear market.
Following the announcement of this partnership, Nike’s stock saw an increase, reflecting investor optimism about its potential impact on future growth.
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Last Updated on February 18, 2025 by 247 News Around The World
