Tom Holland made a hilarious video documenting how he almost got denied from buying his own non-alcoholic beer.
Tom Holland, 28, shared a video on his Instagram Story on February 18. He took viewers along as he searched for his non-alcoholic beer brand, Bero, at Target.
In the video, Holland mentioned that he had been away from the United States for some time. He expressed his excitement about finding Bero on the shelves during his visit.
After going to two different Targets with no luck, the Spider-Man star said he eventually found Bero at a third Target store.
“OK, so success! I found some, I bought it,” Holland said while walking through the store’s parking lot.
“They wouldn’t accept my ID because it’s English and I couldn’t prove my age, so a really lovely employee, I guess, scanned their ID,” Holland said.
“Kind of ironic that I wasn’t allowed to buy my own product. But yeah, feeling good. This is exciting,” he added.
Two years into his own sobriety journey, Holland launched Bero in October 2024.
The brand’s website states that in early 2022, the founder, Tom Holland, embarked on a Dry January challenge. What started as a one-month experiment extended to a full year, leading to the creation of Bero.
“It was during that first year that Tom was looking for something that just didn’t exist: a non-alcoholic beer that actually tastes great and looks as high-class as a perfectly poured pint. And so the idea for Bero was born,” the site continues.
Speaking on Late Night With Seth Meyers last fall, Holland said creating the brand “was a long process.”
“It was a very fun process [and] it was, you know, a lot of trial and error and I had my brothers try it, my friends and family. Everyone would come over and we would really try and figure out how to create something that felt like it was authentically beer,” he said.
“For me, in this journey to sobriety, the thing that I’ve missed most is more the experience of sharing a beer than it is actually the beer itself,” he added.
