How Trump went from 'disgusting' to 'great' in the minds of American voters in just six months

From criminal, evil, and crazy to great, strong, and good.

Voter opinions of Donald Trump have shifted significantly in the last six months as he transitioned into a leading position in the polls and ultimately secured victory in the election.

Surveys by J.L. Partners chart how word clouds of responses have gone from negative to positive.

According to the most recent poll, 37% of respondents, including 15% of Democrats, have developed a more favorable opinion of Trump post-election.

Voters said it was in part because the country should unite around a new leader and that they were encouraged by his Cabinet picks.

In a recent online poll of 1006 registered voters carried out three weeks after the election, participants were tasked with describing their perception of the president-elect using just a single word.

‘Great,’ is the word that dominates the resulting word cloud, beside ‘strong,’ ‘good,’ and ‘leader.’ 

‘Bad,’ ‘a**hole,’ and ‘racist’ all feature, but have taken a backseat compared with the results from August. 

Voter attitudes to Donald Trump have softened since he won the Nov. 5 election

Voter attitudes to Donald Trump have softened since he won the Nov. 5 election 

Go back to June and the results are even more damning. The word cloud features: Criminal, evil and disgusting. 

James Johnson, cofounder of J.L. Partners said it was clear that views had been transformed since the start of the year. 

‘Part of this is because Donald Trump ran a good election campaign. He presented strength, whereas his opponent, in Kamala Harris, presented weakness,’ he said. 

‘But there is also something in the fact that Trump won the election. Broadly speaking, we are seeing people getting behind the president, and when asked why that is the most common answer is that we need to unite as a country.’

‘It remains to be seen how long that will last in a potentially divisive presidency but at the moment, voters are warming to Trump and saying let’s give him a chance.’

Trump won a more convincing election victory than most pundits expected.

Not only was he the first Republican to win the popular vote in 20 years, but he also claimed victory in all seven of the key battleground states up for grabs.

Since the election, more than a third of registered voters in our poll said they had a more positive view of Trump. However, some 24 percent (including 44 percent of Democrats) said they had a more negative view. 

Voters were asked to explain why their views on Trump had changed. Fo

Voters were asked to explain why their views on Trump had changed. Fo 

Trump's romped to victory, becoming the first Republican in 20 years to win the popular vote

Trump’s romped to victory, becoming the first Republican in 20 years to win the popular vote

J.L. Partners asked respondents to then explain in a sentence or two why their view had changed. 

For those saying it had become more positive, the most common explanations included the words: President, America, country, and Cabinet.

For those saying it had become more negative, the key words were: Cabinet, people and racist.

Overall, the survey found that Trump had a higher favorability rating than President Joe Biden, although both are in the red with voters.

Some 40 percent of voters said they had an unfavorable view of the president-elect, with 30 percent saying they had a positive impressive, giving a net score of negative 10.

For Biden, the numbers were 35 percent who disapprove and 22 percent who approve, giving a net score of negative 13 points.

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