Meghan Markle’s jam will cost up to £10.82 for a jar as she finally launches As Ever today.
The Duchess, 43, launched her eagerly anticipated lifestyle brand today, after initially teasing it a year ago under a different name. The standout item in the range is the fruit preserves.
Available now on asever.com, a jar of raspberry jam is priced at £6.95 ($9), or £10.82 ($14) if bought with Meghan’s special ‘keepsake packaging’.
According to As Ever’s website, a jar of Raspberry spread from the collection contains 215g of product.
Within 15 minutes of the release, several of Meghan’s products including a limited edition honey for £21.63 and flower sprinkles for £11.59.
Launching the long-awaited line today, Meghan told her followers in a newsletter that it’s a ‘love language’ rather than a brand.
In a heartfelt message to her followers, she expressed, ‘If you’ve been following my newsletters, you’ve probably read about my journey with this brand. It holds personal significance, brings me joy, and I hope it will bring joy to you as well.’
‘You’re now familiar with the line-up of products, and as of today you can order them for yourself to experience at home. I can’t wait to hear what you think!
‘Welcome to As Ever…this is just the beginning!’
The Duchess of Sussex has revealed her jam jars are set to retail for between $12 and $15 – including her emblematic raspberry spread
Meghan Markle’s As Ever range is already selling out, including her limited edition Wildflower Honey which retails at approximately £21
Among the items in the collection are a herbal lemon ginger tea which is selling for approximately £9
Meghan’s Raspberry Spread is being sold in ‘Keepsake Packaging’ at almost £11 – but the normal jars will be closer to £7 in price
The Duchess’s flower sprinkles, which have sold out, cost £11.59 – and are also featured on Meghan’s cookie mix
Meghan is also selling peppermint tea, ready made crepe mix and shortbread cookie mix with flower sprinkles
Speaking to Hollywood writer and actress Mindy Kaling on the second episode of With Love, Meghan, the Duchess claimed she spent time on her own as a child because her parents were working; a so-called ‘latchkey kid’ who is on their own after school until their parents come home.
She tells Mindy: ‘I grew up with a lot of fast food and also a lot of TV tray dinners. It feels like such a different time but that was so normal with the microwaveable kids’ meals.’
The Duchess continued: ‘I grew up with that, watching Jeopardy! and having a lot of fast food.’
It comes as the Duchess reveals she often gives her children frozen chicken nuggets for dinner, weeks after she told of being a ‘present parent’ and bragged about making fruit platters in her TV show.
The Duchess, 43, said she ‘often relies on chicken nuggets, veggie burgers and Tater Tots’ to feed Prince Archie, five, and Princess Lilibet, three.
Speaking to the New York Times ahead of the launch of her As Ever collection today, Meghan said that her freezer is ‘stuffed with’ convenience foods.
It again calls into question Meghan’s claims about both her lifestyle now and what she ate growing up.
The Duchess gleefully took to her Instagram story to reveal the launch of As Ever at 9am Eastern time
The Duchess of Sussex’s Netflix series With Love, Meghan, has raised some questions about Meghan’s upbringing and the stories she tells of her childhood. Pictured with Mindy Kaling
Meghan’s stint on Chopped Junior as a judge (pictured) saw her describe her diet in childhood as ‘farm to table’
However, Meghan’s estranged father, Thomas Markle Sr, took issue with his daughter’s portrayal of her childhood and insisted her memory of how she ate as a youngster did not match his own account.
Mr Markle also said he would personally pick Meghan up every day from school – or send a car to fetch her if he was too busy.
And the Duchess’s father, 80, is not the only person to have questioned Meghan’s backstory as told in the series – with viewers suggesting the Duchess has previously spoken very differently about her upbringing.
Meghan’s stint as a judge on US children’s TV competition, Chopped Junior, saw her giving feedback to mini kitchen maestros as they tried to impress with their culinary skills
In one clip, that has begun circulating online after the Duchess’s Netflix show aired, Meghan tells a young cooking prodigy that her meal triggers memories of childhood.
The Duchess says of the dish: ‘This dish reminded me of the kind of food that I grew up eating in California, like that real… farm to table, sort of fresh, really simple ingredients.’ She then praised the girl, telling her she’d done a ‘good job’.
Meghan’s historic admission that she ate ‘farm-to-table’ food in California is a stark contrast to the image she projects on her Netflix series, as the child raised on TV dinners and fast food.
Later today, the former actress will launch As Ever, her lifestyle brand selling jams, honey and tea. The jams will be priced at $12-$15 (£9-£12).
Meghan Markle has given her Instagram followers a glimpse into her Montecito mansion in a new video where she makes banana pudding at home with her mother Doria
Earlier today, she gave her Instagram followers a glimpse into her Montecito mansion in a new video where she makes banana pudding at home with her mother Doria.
The Duchess, who will be launching her today, revealed she made a ‘Chantilly Lili’ – named after her daughter.
In a clip shared with her 2.6M followers, the former actress whipped up a banana pudding in cocktail glasses before adding cream, mint and raspberries.
Her famously private mother Doria Ragland, then tries a bite, and offers her critique.
‘It’s so good,’ she says.
‘Whipped up a special dessert with @nytcooking as we celebrate the launch of @aseverofficial today! Goodness is moments away,’ Meghan wrote.
‘In the meantime, enjoy the recipe for our ‘Chantilly Lili’ — a delicious dessert named after our darling daughter. So so so good. As special and sweet as she is’.
