Devon Lee Carlson is an American social media personality and fashionista, who co-founded the iPhone design firm Wildflower Cases. She is the older sister of the famous YouTuber, Sydney Carlson.

Age, Early Life, and Education Background

Devon Lee Carlson hails from Newbury Park, California, and was born under the Leo zodiac sign on 3 August 1994, which makes her 29 years old as of 2023. She’s the daughter of the graphic designer Dave Carlson, and the businesswoman Michelle Carlson.

Devon was educated at Newbury Park High School, matriculated in 2012, and went on to join Moorpark College in California.

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Hobbies and Interests

Carlson is a fitness fanatic who hits the gym regularly – she’s a big fan of Pilates and hot yoga. She’s also keen on taking care of her skin, and often shares her make-up routine on her social media accounts.

Carlson’s favorite fashion icons are female supermodels from the ‘90s.

She is an environmental, and animal rights activist who is an avid dog lover. Devon has a Shih Tzu-Pomeranian-chihuahua mixed breed pet named Martin.


Carlson has disclosed that her childhood dream was to become either a make-up artist or a hairstylist. When she was 17, the California native teamed up with her sister and mom to create the iPhone accessories and cases company Wildflower Cases – she was having dinner with her sister at a restaurant when she bumped into the American actress, singer-songwriter and philanthropist Miley Cyrus, who was very impressed when she saw her phone case. Cyrus bought one, and went on to recommend their designs to her Twitter fans. Devon’s products and distinctive iPhone cover designs are used by many celebrities, including Lana Del Rey and Bella Hadid. Some of the top-selling phone cases are Red Flames and Moo Moo designs.

Devon Lee has appeared in music videos for the songs “Uuu” and “Memorie$” by Field Medic and Goody Grace (featuring her ex-boyfriend, Jesse Rutherford). She has also appeared in music videos for the songs “Lost in Translation,” “Stargazing,” and “Pretty Boy” for her ex-boyfriend Jesee’s band, the Neighborhood.

Lee appeared as a doll – alongside Jesse – in a promotional video for “Barbie & Ken.”

YouTube and Other Social Media Platforms

Carlson launched her self-titled YouTube channel on 12 September 2013, but didn’t upload her first video, “My First Blog – Devon Lee Carlson,” until 23 August 2017. She has since posted numerous lifestyle, fashion and beauty videos – some of her most viewed are “NYC DAY #3~ Honestly Best Day Ever” (posted on 24 Feb 2018) and “St Barts!!!!~ Devon Lee Carlson” (uploaded on 28 January 2020), which have over 550,000 and 480,000 views respectively. Currently, Carlson has garnered around 325,000 subscribers and has posted 90+ videos, which have attracted over 20 million views.

Carlson joined Twitter in February 2011 – her first tweet was ‘HANGING OUT WITH MY SISTER!!!!’, and she’s amassed over 45,000 followers. Carlson is also active on Instagram (@devonleecarlson) with over 2two million followers. Her unique sense of fashion has made her a style icon, and her collaborations with Louis Vuitton, and Marc Jacobs have increased her fame significantly.

She’s populated her Instagram account with modeling photos, and often features other celebrities including Veronica Dunne, with whom she posted a photo in April 2015. Carlson uses her social media platforms to endorse various brands such as Nordstrom, Feel Jeans, and Reformation.

Carlson also uses her social media accounts to spread positivity and encouraging messages, and once wrote ‘Everything happens for a reason. So never give up, grab the opportunities for becoming a positive and a good person, and all things end in a good way automatically.’ In an interview with the New York-based independent magazine “PAPER,” she mentioned that her goal is to inspire women to freely express themselves through beauty, hair, photography, and fashion.

Personal Life

Devon Lee began dating the American singer-songwriter and former actor, Jesse James Rutherford in April 2015, and they made their relationship public in August 2017. Rutherford is perhaps best known for being the lead vocalist of the rock music group, the Neighborhood. Jesse appeared in the 2002 films “Ted Bundy” and “Life or Something Like It.” Devon and Jesse were fond of posting each other on their social media platforms, and in July 2018, the latter posted their picture wearing the bride and groom’s opposite hats and captioned it ‘1738 likes and we’ll do it.’ The duo was named ‘2019’s Most 2019 Couple’ by the international men’s magazine, “GQ.” In July 2022, the duo announced that they had parted ways, regarding which Devon Lee told PopBuzz, ‘Obviously I was in a relationship for a very long time, a public relationship and we had the most mutual break-up ever and we still are totally chill and friends, and supportive of each other and whatever.’

Devon Lee then started seeing the American actor, Duke Nicholson, who is one of the grandsons of the famed filmmaker and actor Jack Nicholson. The duo revealed their relationship in October 2022, however, parted ways soon afterwards.

Currently, Carlson resides in Los Angeles, California, is currently single, hasn’t married and is without children, as of late 2023.

Height, Weight, and Physical Appearance

Carlson is of White ethnicity, has blue eyes and long dark brown hair. She’s 5ft 8ins (1.73m) tall and weighs approximately 120lbs (54kgs). Carlson has inked eight tattoos on her ankles and arms – in an “Allure” magazine interview, she displayed all her tattoos, and explained their history.

Net Worth

Carlson has earned most of her net worth through her phone case company. She’s also endorsed numerous brands, which has increased her wealth significantly. Moreover, her YouTube channel has contributed to her net worth, which reportedly totals around $1 million as of late 2023.

Who Is Devon Lee Carlson’s Sister, Sydney Carlson?

Sydney Carlson hails from California, born under the Aries zodiac sign on 7 April 1997, which makes her 26 years old as of 2023. She’s a fashion guru and vlogger, who rose to stardom for her beauty tutorials and travel edits. Sydney launched her self-titled YouTube channel on 24 July 2013, has over 170,000 subscribers and has uploaded over 80 videos, which have accumulated over 7.6 million views. Carlson has served as Rihanna’s Savage X Fenty lingerie brand ambassador.

Previously, Sydney dated the American singer-songwriter, Matthew Tyler Musto, best known by the stage name Blackbear, currently married to the actress, Michele Maturo.

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