Bill Belichick and his girlfriend, Jordan Hudson, made a brief cameo in a 2025 Super Bowl commercial.
The former New England Patriots coach, 72, and Hudson, 24, were spotted standing behind Ben Affleck and Casey Affleck, who wore bright orange “DunKings” track suits in a Dunkin’ commercial. The group appeared at the “Java Jam Battle of the Coffee Brand Bands,” where they came face-to-face with the “Barista Buds.”
The “Barista Buds” exclaimed that the “DunKings” were going to get “roasted” — which they said meant a “dark seasonal roast with coriander and a slight balsamic drizzle” — and Belichick had the perfect comeback. “Sounds like what’s in my garbage disposal,” Belichick said, while Hudson smiled at him as he made the comment.
Following the commercial’s debut, a seven-minute “DunKings” film — which was titled “DunKings 2: The Movie” — premiered. The clip featured Belichick, Hudson, Ben, 52, Casey, 49, Jeremy Strong, Donnie Wahlberg, Kevin Smith and Jason Mewes.
Belichick and Hudson sparked romance rumors in 2023 when they were spotted together on multiple outings. Former Patriots player Rob Gronkowski appeared to confirm Belichick’s relationship with a younger woman during Netflix’s The Roast of Tom Brady special in May 2024.
“Coach, you used to talk about Foxborough High School when we sucked,” Gronkowski, 35, claimed. “But now I know why you were so obsessed with Foxborough High School: you were scouting your new girlfriend.”
Months later, Hudson confirmed their relationship in October 2024, sharing photos of her and Belichick via Instagram and writing, “Summation of Summer.” The pair made their red carpet debut at the American Museum of Natural History’s 2024 Museum Gala in New York two months later.
Since debuting their romance, Belichick and Hudson have been the center of age-gap jokes due to their 48-year difference. Days before the 2025 Super Bowl, Snoop Dogg poked fun at the pair during the 2025 NFL Honors.
“I’ve been a football fan for a long, long time. I mean, I remember back when the [Dallas] Cowboys was good. I remember back when the [Kansas City] Chiefs was bad,” Dogg said during his Thursday, February 6, opening monologue. “And I remember when, what was it, Bill Belichick’s girlfriend wasn’t even born yet.”
As the camera panned to the couple, Hudson was seen opening her mouth in surprise before laughing off the remark. Belichick, for his part, didn’t seem fazed by the quip and was seen smiling.
