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Breast Cancer Awareness Month 2022: The brands donating – and how you can support

<!– Last modified on October 10, 2022 – 07:08 BST –> Last modified on Oct 10, 2022 07:08 BST Leanne Bayley

October is Breast Cancer Awareness Month, and this year more brands than ever are supporting those who are battling breast cancer. 

What is Breast Cancer Awareness Month?

Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as the palliative care of this disease.

Where can I buy a pink ribbon for Breast Cancer Awareness Month?

We’re all familiar with the Pink Ribbon – a globally recognised symbol for breast cancer – it symbolises a fight for a cure and honours each and every one of us touched by the disease. There are plenty of badges and pins that you can buy online.


Elizabeth Hurley showing off her Pink Ribbon for Breast Cancer Awareness Month 


The Breast Cancer Research Foundation was founded by Evelyn H. Lauder in 1993 to fund the most promising breast cancer research worldwide. Its mission: prevention and a cure within our lifetime. This year there is a new social media challenge to encourage engagement from supporters worldwide to raise funds for the Breast Cancer Research Foundation (BCRF). All youneed to do is wear your favourite pink lipstick, draw a ribbon, share personal stories, you just need to use the hashtags #TimeToEndBreastCancer and #ELCdonates and tagging up to five people to participate. For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, Estee Lauder Companies will donate $25 to Breast Cancer Research Foundation up to $150,000.

What is Future Dreams House?

The Estée Lauder Companies’ Breast Cancer Campaign officially opened Future Dreams House back in 2021; a beautiful and relaxing space for those touched by breast cancer to get the vital physical, emotional and practical support and advice they need. 


Elizabeth Hurley cutting the ribbon to mark Future Dreams House open

To mark the opening of the site, Elizabeth Hurley was photographed alongside Future Dreams ‘& Then Came Breast Cancer’ podcast host, Victoria Derbyshire, Future Dreams trustee Spencer Leslie and his daughter Amy Leslie and President of ELC UK & Ireland Sue Fox. They were also joined by TV doctor, GP and broadcaster Dr Zoe Williams and inspirational breast cancer survivors, Leanne Pero founder of Black Women Rising and Lauren Mahon founder of Girl vs. Cancer.

When is Wear It Pink Day?

Mark 21 October 2022 in your diary to wear pink. Breast Cancer Now’s Wear It Pink Day is one of the biggest fundraising events in the UK. More information on

How can I support breast cancer charities during Breast Cancer Awareness Month?

There are plenty of brands that are selling products to raise vital funds for breast cancer charities. We’ve selected some below… 


This year, ghd launched its limited-edition Orchid Pink collection, and in support of Breast Cancer Now and Irish Cancer Society, ghd will be donating £250,000. 


ghd orchid pink styler, £229, John Lewis


Estée Lauder 

Estée Lauder is selling a pink Advanced Night Repair serum which comes with a limited edition collectible, honouring and supporting breast cancer awareness.


Advanced Night Repair with Pink Ribbon, £82, Estee Lauder 


Bobbi Brown 

As usual, Bobbi Brown has launched something to support The Estee Lauder Companies’ Breast Cancer Campaign. This year it’s all about the nutrient-rich—but non-sticky—high-shine glosses with hydrating color and a blend of botanical oils for a cushiony, comfortable feel—each wrapped in exclusive pink packaging.

All the revenue from this launch will be donated to the Breast Cancer Research Foundation. 


Proud To Be Pink Crushed Oil Infused Duo, £32, Bobbi Brown 


Jo Malone London

In support of this year’s Estée Lauder Companies’ Breast Cancer Campaign, Jo Malone London will be donating £20 from the sale of every Peony & Blush Suede Cologne 100ml to the Breast Cancer Research Foundation throughout October 2022.


Limited Edition Peony & Blush Suede Cologne, £110, Jo Malone London



This fabulous, fruity candle will fill your home with delicious scents of rhubarb, red apple and strawberry. With a burn time of more than 25 hours, this candle is a beautiful reminder to check your breasts and pecs. Simply light the candle for some well-deserved you time. The candle comes with a card that guides you to a wealth of Avon’s resources to help you check regularly and know what to look out for. 100% of profits will be split equally between CoppaFeel! and Look Good Feel Better.


Breast Cancer Candle, £7, Avon



For the 22nd year running, Elemis is supporting Breast Cancer Now, helping to make possible vital breast cancer research and life-changing support. The Limited Edition Skin Bliss Capsules are priced at £125 and worth £139. What’s more, the limited edition floral jar adds a special touch to your daily routine. £10 of the purchase price will go to Breast Cancer Now. Regardless of sales, ELEMIS guarantees to give a minimum of £33,000 to Breast Cancer Now.


Limited Edition Skin Bliss Capsules, £125 (worth £139), Elemis



PrettyLittleThing has proudly collaborated with GIRLvsCANCER on a sexy collection of inclusive mastecomy underwear. Lauren Mahon (pictured below) was diagnosed with Grade 3 breast cancer in 2016, and since then she has gone on to do some incredible charity work with the likes of Coppafeel, Trekstock and has fronted campaigns from some major brands. According to Lauren, there’s a real need for “sex appeal” and not just pink and girly.


PrettyLittleThing x Girl VS Cancer collection, from £8, PrettyLittleThing


RELATED: PLT’s new lingerie collection is all about breast cancer awareness

ASDA Tickled Pink

Asda’s Tickled Pink campaign is always a biggie for Breast Cancer Awareness Month. 

Working with Breast Cancer Now and CoppaFeel! Asda’s Tickled Pink campaign is the longest running UK corporate charity partnership, raising over £71million to date. There are so many things you can buy this year to support. 


Tickled Pink T-shirt, £9, ASDA


Victoria’s Secret 

For every pink coloured bra sold, lingerie brand Victoria’s Secret will donate £1 to breast cancer support, awareness and research.




Beldray is partnering with Breast Cancer Now to raise awareness of their fundraising and pioneering work, launching Beldray the Limited Edition Pink Airgility Pet Plus+ Vacuum. They are donating £5 from every sale to the BCN charity, with a target of raising £100,000. The Beldray Airgility Pet Plus+ Vacuum is £129.99 on Beldray site, but will be reduced to £89.99 during October for Breast Cancer Awareness Month.


Limited Edition Pink Airgility Pet Plus+ Vacuum, limited time at £89.99, Beldray


Flamingo Candle 

Flamingo Candles’ Boob Candle range features the iconic ‘boob’ image and 20% is donated to the Pink Ribbon Foundation for each one sold.


Boobs candle, £12, Flamingo Candles


Valspar Paint

Valspar is partnering with the Pink Ribbon Foundation with two exclusive pink hues: ‘Pink Ribbon Care’ and ‘Pink Ribbon Support’ are both available in a range of interior, exterior and furniture paints through Valspar’s Paint mixing desks, exclusively at B&Q. For each can of these two pink paints sold, 5% will be donated to the Pink Ribbon Foundation.



Beauty Kin 

Skincare brand Beauty Kin is donating 20% from each sale of the Exfoliating Bar during October to Cancer Research UK. Suitable for the face and body, the Exfoliating Bar contains: Lactic Acid (to exfoliate dead skin cells), Ground olive stone (to unclog pores), Squalane (to hydrate and moisturise) and Grapefruit (to give a fresh clear smell). 

The Beauty Kin bars use 70% less water to manufacture than gels and liquid soaps, are vegan, cruelty free and plastic-free = great for an eco-friendly buy!


Beauty Kin Exfoliating Bar, £9.95, Beauty Kin



FUTURE DREAMS has created a breast cancer support centre based in central London called Future Dreams House, to emotionally support all the women who have been touched by breast cancer and promote breast health awareness. 

BY ALONA joins the fight by donating all proceeds from the Future Dreams necklace, which features hand-strung Rose Quartz beads with fresh water pearls, semi-precious stones that are seen as a form of unconditional love.


Future Dreams necklace, £115, By Alona



COACH has redesigned its Perry Watch to support Breast Cancer Awareness Month, with 10% of the proceeds of the sales of the watch going to the Breast Cancer Research Foundation.

The carnation gold tone design features sparkly pink crystal-set markers and a pink leather strap, detailed with the international symbol of breast cancer awareness – a pink crystal ribbon charm.


COACH Perry Watch, £150, Watchshop


Polarn O. Pyret

10% of the proceeds of Polarn O. Pyret’s special collection, pink stripes, will go towards the Pink Ribbon Foundation, supporting women with breast cancer.

The gorgeously soft collection features sleepsuits from 0-4 years and matching family pyjamas – kids come in sizing 1-12 years with adults available from XS-XL, plus a striped nightdress for adults too.


Pink Stripe Nightwear, from £24, Polarn O Pyret


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