Each year, the Pantone Color Institute picks a color that reflects the current mood. In 2024, it was Peach Fuzz. However, Pantone recently announced that for this year, the chosen hue is Mocha Mousse. This soft, nougat-like brown aligns with the fashion industry’s current fascination with gourmand trends, such as makeup resembling glazed doughnuts and attire inspired by lattes.
The executive director of Pantone, Laurie Pressman, explained to Vogue that there is a trend of associating colors with food and its appeal. It goes beyond just personal preference; it extends to how colors influence our environment and clothing choices. When a color is described as “delicious,” it’s not because it is edible, but because it is aesthetically pleasing.
Similar to the irresistible allure of chocolate and coffee, Mocha Mousse evokes a sense of warmth and comfort that is inviting. Pressman elaborated that this color represents our yearning for simple, everyday joys and pleasures.
She also pointed toward the rise of the viral rich-mom aesthetic and quiet luxury trend as further proof that “aspirational” brown hues will continue to have staying power in the year ahead.
But you needn’t wait until then to satisfy your sartorial sweet tooth. Simply look to Us Weekly’s list of stars who have recently been serving Mocha Mousse inspo. From Hailey Bieber’s chocolate brown fur coat to Jennifer Lopez’s cappuccino-colored jumpsuit, these celebrity style moments look good enough to eat.
