Meghan Markle’s As Ever brand gave a behind-the-scenes look at how its raspberry jam is made.
The brand’s official Instagram account shared a reel on Thursday, March 27, depicting every step of the process, from the harvesting of fresh raspberries to the packaging of the final product, complete with the brand’s distinctive logo.
“Here we go!” the caption read.
Among the lineup of products set to debut in the spring of 2025 are raspberry jam, limited edition wildflower honey featuring honeycomb, flower sprinkles, a variety of teas, crepe mix, and shortbread cookies, as detailed on the As Ever website.
Meghan’s jam, initially revealed when the company operated under the name American Riviera Orchard in early 2024, was the first item to be unveiled. At the time, the Duchess of Sussex, aged 43, gifted customized jars of jam to 50 of her well-known acquaintances, including Abigail Spencer, Chrissy Teigen, Kris Jenner, and Mindy Kaling.
In an episode of Meghan’s Netflix show, With Love, Meghan, Kaling said receiving the jam was “one of the most glamorous moments of my life.”
However, Kaling said the numbers on the jar made her wonder if there was a ranking system in place.
“As a very hierarchical person, I was like, who are these people?” Kaling, who received jar number 19 of 50, said on the show. “Does having a lower number make me more special?”
“It was just, ‘Let me share them.’ And then people started to take it very personally,” Meghan responded at the time.
More recently, Spencer shared an Instagram reel on Thursday showing the raspberry spread in the new keepsake packaging.
“Start spread-ing the news,” the actor, 43, captioned the clip, quoting Frank Sinatra’s lyrics.
Meghan announced she had renamed the brand in an Instagram post in February.
“‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always,’” Meghan said at the time. “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
