“Inside Look at State Farm’s Andy Reid ‘Bundle-Rooski’ Ad: Behind-the-Scenes and Bloopers”

As part of State Farm’s ongoing football campaign, Patrick Mahomes and Coach Andy Reid teamed up once again with the brand for their latest commercial of the season.

This ad brings the iconic duo back together with Jake from State Farm to pull off the ultimate trick play—the “Bundle-Rooski”—a clever move designed to help fans save money by bundling their insurance.

Now, weeks after the commercial’s debut, State Farm is sharing an exciting look behind the scenes, complete with bloopers and fun moments from the shoot.

State Farm has unveiled a playful new twist on their popular “Bundle-Rooski” campaign, starring Kansas City Chiefs Coach Andy Reid, Patrick Mahomes, and Jake from State Farm. And who doesn’t enjoy a good blooper reel?

The behind-the-scenes footage shows Coach Reid fumbling over the pronunciation of “Bundle-Rooski,” leaving everyone in the room laughing and breaking character.

“I had a blast working with Jake from State Farm and Patrick in another year of State Farm commercials, and really enjoyed working with a team who does an incredible job capturing the fun dynamics of mine and Patrick’s relationship off the field,” the Kansas City Chiefs coach said. “It’s been great to get to tell people how the savings are no joke when you bundle your home and auto insurance – seriously, I’ve been a State Farm customer for years.”

The new “Bundle-Rooski” commercial kicks off with Patrick Mahomes and Andy Reid demonstrating the classic “Fumble-Rooski” play to Jake from State Farm, sparking Jake’s clever idea for the “Bundle-Rooski.”

“Or you can bundle home and auto and save money. The old ‘Bundle-Rooski,'” Jake suggests to Patrick.

“That’s a better play,” Mahomes agrees, while Andy Reid chimes in, humorously adding that it’s “fun to say.”

The Kansas City Chiefs head coach then takes it up a notch, trying out “Bundle-Rooski” in various accents as the camera zooms in on his animated expressions. Meanwhile, Patrick and Jake exchange bemused looks, perfectly capturing the playful tone of the ad.

Patrick Mahomes and Andy Reid have consistently showcased their strong chemistry and camaraderie in State Farm commercials, blending humor with clever football-inspired scenarios to highlight the benefits of bundling insurance policies.

This partnership reflects State Farm’s focus on themes of teamwork and strategy, drawing parallels between success on the field and the value of combining insurance for better savings and coverage. It also signals a notable evolution in sports marketing, shifting from solely spotlighting individual athletes to incorporating coaches and teammates as part of the narrative.

By featuring prominent figures from the Kansas City Chiefs, State Farm adopts a more holistic approach to athlete endorsements, emphasizing the impact of team culture and leadership in shaping its brand story.

State Farm revealed that a live stunt during a Philadelphia Eagles game last NFL season generated 415 earned media placements valued at over $20 million. The event featured Donna Kelce, mother of Travis and Jason Kelce, watching her son Jason play while seated next to Jake, the iconic fictional spokesperson for State Farm.

“Earned media went crazy, as did engagement in social on X,” State Farm Head of Marketing Alyson Griffin recently told Marketing Dive, calling it “a lightning-in-a-bottle moment.”

“The team was really smart because it alerted our measurement partners and said, ‘Something is happening. Let’s be ready to get the data.’ And we did. We got it really fast,” Griffin continued. “And then we saw something we didn’t anticipate. We had three spots in the Eagles game and three spots in the Chiefs game later that night. The performance of the spots increased by 15 times after the stunt.”

Another highlights “Ted Lasso” fan-favorite Dani Rojas in the “Bundle is Life” commercial, emphasizing how bundling home and auto insurance with the State Farm Personal Price Plan helps customers secure affordable and personalized coverage.