The point of delaying, quite obviously, is to wait for a time when the box office will be in better shape, when more people are willing to go to movie, so the film can make the most money possible. But when films get delayed it costs money, especially in marketing, as the film will now need to spend money promoting itself and its new release date. This means the movie will now need to make even more money in order to be profitable for the studio. At some point the studio is going to need to see income from a film rather than simply expenditure. At some point the costs will reach a point that the movie won’t possibly be able to make enough to be profitable.

Source: Cinema Blend

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