Sydney Sweeney Teams Up to Promote Healthy and Radiant Skin

Sydney Sweeney took to Instagram to share behind-the-scenes moments from the ad, where she modeled the brand’s newest release, the Bouncy & Firm Serum.

Sydney Sweeney looked effortlessly chic in an all-pink ensemble consisting of a sleeveless pink vest top and matching trousers, which she paired with pointed-toe heels in the same vibrant hue. Her sleek, loose hair complemented the fresh and youthful aesthetic, perfectly aligning with the skincare brand’s message of bouncy, glowing skin.

The campaign’s first portrait showcased a close-up of Sweeney holding the Laneige product, her hand resting gently on her face as she posed with a radiant complexion.

But it wasn’t just the visuals that captured attention. The actress also added a cheeky caption that had fans talking.

“What’s juicy, plump, AND bouncy?” she teased before answering, “My skin when I use the new [Laneige] Bouncy & Firm Serum.” She playfully punctuated the caption with a laughing emoji, prompting amused reactions from followers.

In addition to the commercial shots, Sweeney shared several fun behind-the-scenes glimpses from the shoot, including a video of herself lying on a giant pastel pink ball and making goofy faces while holding the serum.

In her video clip, Sweeney explained how the serum works.

“What if I told you one serum holds the secret to visibly plumper, firmer skin? Sounds like magic,” she said in her new ad. “But it’s the science behind the new bouncy and firm serum. Laneige’s new bouncy and firm serum is formulated with 24,000 smooth tech capsules floating in peptide water. Its weightless formula melts into the skin to visibly plump, firm, and boost flow.”

Sweeney concluded, “For perfectly plump skin that bounces back. The new bouncy and firm serum. Laneige.”

The carousel post, which has already amassed over half a million likes, also featured the full Laneige commercial starring Sweeney, reinforcing her status as one of the beauty industry’s most sought-after faces.

One fan commented, “Caption is crazy.” Another wrote, “I’m not even in the market for Laneige, but here I am watching this 1 hour long video.”

While others praised Sweeney’s stunning pink aesthetic, calling it her “Barbie era.”

“Syd in her Barbie era has never been so real,” one of her followers said.

“Barbie era unlocked,” another expressed.

“Hi Barbie!!” a third wrote.

Sydney Sweeney’s reset routine is a perfect mix of comfort and self-care. It includes cozy essentials like candles, a soft blanket, and an ice cream run (rainbow sherbet is her go-to flavor) paired with a simplified skincare regimen that covers all the essentials.

“When I was younger, I would try all of these different products, and I always felt like it was irritating my skin,” she told People Magazine. “Once I figured out what worked for me, I was like, ‘oh, I don’t actually need [to do] 15 steps,'” she said.

Her collaboration with Laneige, which started in 2022, has grown organically alongside her evolving beauty philosophy. “Being able to come together, see each other and celebrate these new, incredible products is one of my favorite things to do,” the actress added.

“I’ll cleanse my face, use the Laneige Cream Skin Toner and then put the Bouncy and Firm Serum on,” she previously told People Magazine of the product. “I love it because it smoothes and plumps my face so beautifully, and it just feels like my skin is glowing. It also really helps strengthen my moisture barrier, and it’s very nourishing.”

Sydney is also a fan of the Laneige Water Bank Eye Cream. When her eyes need some extra care, she reaches for this hyaluronic acid-infused formula, which helps reduce puffiness and brighten the delicate under-eye area.