Beyoncé Bowl indeed!
As reported by Deadline, more people watched the NFL Christmas Gameday halftime show of the singer known for “Texas Hold ‘Em” on Netflix compared to the two football games aired by the streaming platform on December 25.
The number of viewers reached its peak during Beyoncé’s performance on Wednesday’s Christmas Day, with 27 million people tuning in to Netflix to watch, according to data from Nielsen. This data reflects the viewership numbers within the same day and includes live viewers in the U.S. The halftime show featured appearances by artists like Post Malone, Shaboozey, as well as Beyoncé and Jay-Z’s daughter, Blue Ivy, who is 12 years old.
On the same day, the first football game between the Kansas City Chiefs and Pittsburgh Steelers attracted 24.1 million viewers, while the second game featuring the Baltimore Ravens and Houston Texans had 24.3 million viewers. The Kansas City Chiefs won against the Pittsburgh Steelers with a score of 29-10, and the Baltimore Ravens secured a victory over the Houston Texans with a score of 31-2.
During Wednesday’s Chiefs vs. Steelers game, man of the moment Travis Kelce, 35, scored his third touchdown of the NFL season, overtaking Tony Gonzalez’s overall record for the most receiving touchdowns in KC history.
“It’s everything to me. Tony’s been a mentor to me, he’s been there right there for me [with] any questions I’ve ever had,” Kelce said in a postgame interview. “I feel like I’m still trying to fill that guy’s shoes. He’s such an unbelievable competitor and I’ve got so much love for him. It’s an honor to be in conversations with him.”
Kelce’s girlfriend, Taylor Swift, showed her love for the tight end by dropping a “like” on a Chiefs Instagram post celebrating Kelce’s achievement.
For many, however, the highlight of the day was Beyoncé’s first live performance of music from her country album, Cowboy Carter, released in March.
Beyoncé arrived on the stage via horseback, galloping past a garage of vintage cars while wearing a white oversized fur coat with a coordinating cowboy hat and a diamond choker necklace. After renditions of “16 Carriages” and “Black Bird,” the singing icon strutted onto the field for a showstopping performance of “Ya Ya,” changing into a sequined bodysuit. Beyoncé also sang “RIIVERDANCE” with Shaboozey, “LEVII’S Jeans” with Post Malone (sitting in a denim-covered truck), “Jolene” and “Texas Hold ‘Em” featuring 12-year-old daughter Blue Ivy joining the backing dancers.
“It’s only right that we do ‘Texas Hold ‘Em’ for the first time in Houston, Texas on Christmas,” Beyoncé quipped in her introduction before concluding, “Merry Christmas, God bless y’all.”
While singing “Black Bird,” Beyoncé was joined by Tanner Adell, Brittney Spencer, Tiera Kennedy and Reyna Roberts, all of whom were featured on the LP.
