Why Target Employees Refuse to Sell Tom Holland His Beer Brand

Despite his recent engagement to Zendaya over the Christmas break, the actor shared a video with fans documenting his quest to find a retail outlet stocking his non-alcoholic beer, Bero.

After finding a store that sold the beer, he still struggled to make the purchase because he couldn’t prove his age.

In an online video, the “Spider-Man” star humorously recounted the struggles he faced while attempting to locate a store selling his branded product, Bero.

He revealed he was “going to visit some Beros on the shelves out in the wild.” The clip switched to when the actor visited a Target store, the second one he had visited that day.

Sadly, neither that store nor the first one he visited had his beer brand on sale, prompting Holland to quip, “Not the best marketing.”

After struggling to find himself some Beros, Holland moved to a third and much larger Target store, where he finally found his beer brand.

He gushed as he walked toward the beer on the shelves and picked a pack of the beer. However, he still had a hurdle to cross.

Holland said, “Okay, so success. I found some. I bought it. They wouldn’t accept my ID because it’s English and I couldn’t prove my age.”

However, a “really lovely employee” helped the “Avengers” star out by scanning their ID so he could complete his purchase.

Holland found the situation hilarious and said, “Just kind of ironic that I wasn’t allowed to buy my own product. But yeah, feeling good. This is really exciting.”

The “Uncharted” actor launched his non-alcoholic beer brand on October 15, 2024, nearly three years after he began his sobriety journey in 2022.

In a chat with Forbes, he explained the reason behind starting the brand. He said, “When I got sober, I started exploring the world of non-alcoholic beers and realized there was a space for me to fit in.”

He added, “My first year sober was really difficult, and had I had Bero, I think it would have been easier.”

Holland, who has been open about his sobriety journey, created three Bero drinks with his co-creator and longtime beverage marketer John Herman. They include Kingston Golden Pils, Edge Hazy IPA and Noon Wheat.

He also shared that his fiancée Zendaya had an input in the final outcome. Holland revealed, “Zendaya hates beer, like absolutely hates beer.”

The 28-year-old joked, “She does not drink beer at all, and the first round of testing she was like, ‘Wow, these are really tasty,’ and I was like, ‘Well, that’s probably not a good sign.”

In a chat with PEOPLE Magazine in January, Holland shared more insight into his thought process while making Bero.

He said, “When I ventured into the non-alcoholic world, I realized there was a void for a true, premium brand. I ultimately created Bero for myself because I was craving a product that helped me feel included.”

Holland also discussed Bero’s availability at Target, noting, “I wanted to build a brand that not only stands out but, most importantly, helps people fit in. I’m so excited to bring Bero to Target, available to shop now nationwide.”

The three beers Tom Holland’s Bero Brewing offers have personal connections to his life.

Kingston Golden Pils is named after his hometown, Kingston Upon Thames, and offers a fresh twist on a European Pils.

Edge Hill Hazy IPA, named after his school, is tropical and hoppy, while Noon Wheat, inspired by his dog, brings a citrusy punch.

The cans feature a gold and jewel-toned design with a trout emblem, symbolizing Holland’s hometown.

Bero is available online in six-packs ($16), 12-packs ($30), 18-packs ($45), and 24-packs ($55), with a variety pack for $33.50. The brand started selling at Target stores nationwide in early 2025.