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Stellantis, the troubled automaker, has made the decision to appoint a dedicated executive for its Ram brand, prompting the return of a retired executive who had previously worked under CEO Carlos Tavares.
Tim Kuniskis, who was previously known as the unofficial spokesperson for the American muscle car, has been named as the new CEO of Ram with immediate effect, according to company spokeswoman Shawn Morgan.
The return of Kuniskis is part of several management moves by the struggling company designed to bolster its North American leadership.
The sales of Ram pickups, which are the company’s top-selling and most profitable product, have experienced a decrease of nearly 18% this year due to an oversupply of higher-priced vehicles at a time when consumers were seeking more affordable options.
The Ram brand also includes other commercial vans and trucks.
Kuniskis retired in May after nearly 32 years with Stellantis, the fourth-largest automaker in the world that was formed in the 2021 merger between Fiat Chrysler and France’s PSA Peugeot. He had been running both Ram and the Dodge muscle car brand, and was leading Dodge’s transition to electric muscle cars.
Tavares stepped down Dec. 1 after the company posted poor financial results and sales were faltering. The company’s board said it had a different view from Tavares for the company’s future.
