Nearly half of Brits eat breakfast on the job – with a third holding meetings over the most important meal of the day

NEARLY half of Brits now have a ‘working breakfast’ – with a third of these even holding meetings over the most important meal of the day.

Research of 2,000 adults found 47 per cent devote a mere 10 minutes or less to the meal.

Half of working Brits say they guzzle breakfast on the go
Half of working Brits say they guzzle breakfast on the goCredit: Getty
A third say they eat the most important meal of the day during morning meetings
A third say they eat the most important meal of the day during morning meetingsCredit: Getty

According to a study conducted by Kellogg’s known as ‘The Great British Breakfast Audit’, it was found that 76% of people engage in multitasking during breakfast. This multitasking includes activities such as work-related tasks, checking emails, browsing social media, or getting the kids ready for school. Surprisingly, 12% of individuals choose to completely skip breakfast.

And four in 10 grab breakfast on the go – with Gen Z the worst culprit for this, averaging three brisk brekkies a week.

The research was initiated by Kellogg’s to introduce their new campaign titled ‘See you in the morning’, which highlights diverse morning routines. This campaign features Cornelius the cockerel, Kellogg’s iconic mascot.

The study also revealed that 56% of individuals have breakfast alone. Among them, 45% face challenges in having a family breakfast together due to differing schedules and staggered morning routines.

While 24 per cent eat the same breakfast every single day, with cereal (38 per cent) the most common choice, 18 per cent take toast and just seven per cent regularly have a full English breakfast.

To accompany their food, Northerners are more likely to have a cup of tea, while Southerners prefer coffee. 

The research also looked into morning routines, with 28 per cent hitting the snooze button two or more times every morning, rising to 60 per cent of those aged between 18 and 24.

A third (32 per cent) would skip going to the gym or making the bed (31 per cent), and 19 per cent would prefer to have an extra few minutes’ sleep than have a shower.

In fact, 35 per cent have gone more than three days without a shower to get that little bit of extra shut eye.

Despite this, 48 per cent identify as a “morning person” with men (51 per cent) more likely than women (44 per cent) to call themselves early risers.

I spent 10 hours recreating Andy Warhol’s £150 million Marilyn Monroe portrait out of food – a breakfast favourite helped

And Londoners (58 per cent) have the highest percentage of self-proclaimed ‘morning people’.

The study also found 44 per cent feel their morning routine sets them up for success.

As a result, 25 per cent avoid social media due to its potential to negatively affect their mood and stress levels, and 21 per cent actively avoid the news because it’s too bleak.

When they do get to sit down to breakfast with their family, 23 per cent said the weather is their most frequent conversation starter, followed by discussions about current events (19 per cent) and homework (nine per cent). 

But 36 per cent never speak to anyone at breakfast, and for 24 per cent the morning meal affords a ‘quiet space’ free from digital devices.

Emily Dutton, brand activation manager at Kellogg’s said: “These findings show just how unique our mornings are.

“Our Great British Breakfast Audit reveals that while some of us prefer quick and on-the-go, others rely on breakfast as peaceful ‘me’ time.

“Kellogg’s has been waking people up for 106 years – we ‘get’ mornings.

“It’s never been clearer that we all need ‘you do you’ time to start the day off right, and our audit shows that our morning habits are just as diverse as our breakfast choices.”

You May Also Like

Santa Fe Fire Chief Supports Critical Theory on Gene Hackman and Wife’s Deaths amid Ongoing Mystery

Gene Hackman and his wife Betsy Arakawa likely died at around the same…

“Farage Criticizes Trump’s Ongoing Strategy with Putin”

DONALD Trump is playing chess and Mad Vlad Putin is just a…

Gene Hackman’s nephew speaks out about theories surrounding his death amidst speculation of a possible suicide with a companion.

Gene Hackman’s nephew Tim Hackman has hit out the numerous ‘negative’ theories…

Latest News: Two Children Living in a Van Died from Carbon Monoxide Poisoning, Not from Cold

Michigan officials announced on Wednesday that two children who died in a…

Casey Anthony: Her Story and Current Whereabouts

CASEY Anthony was the mother of Caylee Anthony, a young Florida girl…

“Prince William Energizes Mental Health Charity Visit by Using Laptop”

Prince William appeared in cheerful spirits on Thursday as he visited a…

The comparison between today’s powerful tech moguls and a historical private company that rivaled the British Army in size.

In the past, one of the most impressive and influential individuals was…

Tragic News: YouTuber Andrew Cross Passes Away at 36 After Car Accident Plunged Him into Coma for Over a Month

A YOUTUBER who was in a coma for more than a month…

Putin warns Macron by reminding him of the end of Napoleon’s Russian campaign after Macron calls Moscow a threat to Europe and proposes nuclear protection

Vladimir Putin has made a jest at the expense of Emmanuel Macron,…

Human cannonball stuntman sustains serious injuries at fair after rebounding off safety net and crashing onto the ground

THIS is the terrifying moment a human cannonball is seriously injured after…

Disturbing 911 recordings expose man’s sinister plan to assassinate Donald Trump using missiles while warning of the ‘final day on the planet’

CHILLING audio has revealed the moment a man made multiple threats to…

Possibility of 240,000 Ukrainians facing deportation by April due to potential revocation of their legal status in the US following their escape from Ukraine amidst Putin’s invasion.

Hundreds of thousands of Ukrainians who fled to America when Vladimir Putin invaded Ukraine…