According to the retailer’s 2022 Price Report, Aussie shoppers have the potential to save up to $2,468 annually on groceries by switching to Aldi’s home brand products.
Aldi, a German-owned supermarket, revealed a substantial price difference of 15.6% compared to the least expensive items at the closest competitor, translating to a yearly savings of $1,555 for the average household upon transitioning.
This price variance expands to 24.7% when contrasting Aldi’s prices with those of the corresponding branded items, resulting in an impressive $2,468 in savings per year for families accustomed to purchasing branded groceries.
The German-owned supermarket confirmed that there is a staggering price gap of 15.6 per cent compared to the cheapest products at the nearest competitor – which would save the average family $1,555 a year by making the switch (stock image)
Aldi found that the average family was spending $192.19 on its weekly grocery haul
The report found almost all (98 per cent) Aussie grocery shoppers have noticed an increase in the overall cost of items like petrol, groceries and household bills compared to previous years, with over four in five (81 per cent) concerned about the affordability of living costs in the next year.Â
In fact, Aussies are most worried about grocery affordability (51 per cent) second only to petrol (59 per cent).
The struggle is real across the country as two-thirds (65 per cent) of us admit to feeling financial pressure in the past year, with as many as one in three (33 per cent) stating that they are worse-off financially than this time last year.
Price is understandably now the single most important factor in the weekly grocery shop (45 per cent), with half of shoppers taking greater consideration of price in the last year (49 per cent). Â
Going out to restaurants or ordering takeaway (44 per cent) and buying meat (39 per cent) are the highest-ranking categories where consumers have already reduced their spend last year to save money
In fact, Aussies are most worried about grocery affordability (51 per cent) second only to petrol (59 per cent)
Keeping a close eye on how dollars are being spent seems to be a top priority, with over three-quarters (78 per cent) of Aussie shoppers reducing their purchases in the last 12 months to save money, with plans to do more of the same this year.
Surprisingly, only one in 10 (9 per cent) of Australians have switched supermarkets as a strategy to save money.
Going out to restaurants or ordering takeaway (44 per cent) and buying meat (39 per cent) are the highest-ranking categories where consumers have already reduced their spend last year to save money.Â
Despite fresh meat being one of the grocery category of the highest concern, Aldi’s data highlights that there are savings of 18 per cent to be made for the average family if they shop in the store’s fresh meat range (stock image)
Despite fresh meat being one of the grocery category of the highest concern, Aldi’s data highlights that there are savings of 18 per cent to be made for the average family if they shop in the store’s fresh meat range.
‘This report confirms that the prices of groceries have never been more important to Australian shoppers. Our message is clear – we don’t want to see Aussies cutting down on meat or other loved items because they are now considered a luxury,’ Managing Director for Aldi Australia Oliver Bongardt said.
‘We know inflationary pressure is real, but this research shows in black-and-white that by making the switch to Aldi, there are real savings available.’
