Among the alarming practices highlighted by the ACCC were ‘sitewide’ discounts that were not fully applicable across all products, misleading was/now pricing strategies, and assertions about the actual value of the discounts provided.
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The ACCC will continue its internet sweep of advertising practices through out late December.
As part of the sweep, the ACCC will gather information on the pricing of retail items before and after the sales period to combat deceptive was/now pricing and ascertain if businesses have artificially inflated their prices.
“We understand that many consumers depend on sales to economize while purchasing items, particularly during times of financial strain, when individuals may be looking to save for vacations and celebrations,” Lowe commented.
“Retailers must not seek to take advantage of this by misleading consumers.”
