Brad Pitt’s emotional Super Bowl 2025 ad imparts a stirring message on American identity

Brad Pitt stars in an inspiring and patriotic new Super Bowl ad praising the power of the ‘huddle.’

The A-lister delivers a rousing monologue calling on America to ‘huddle up’ ahead of kickoff.

‘It’s time America to huddle up. It’s time for the Super Bowl!’ Brad says moments before an American flag unfurls.

Throughout the ad, significant moments in the history of the United States are showcased on the screen while Pitt elaborates on how the huddle symbolizes the nation’s past.

‘By uplifting others, we elevate ourselves,’ Brad states from within LA’s Bradbury Building as the advertisement commences. ‘We, the people. Today, we unite not only the players or coaches, not just the teams and factions. Each one of us – the dreamers, the warriors, the creators, and the believers.

‘Gathered here to honor our greatest sport. The game that demonstrates our potential when we join forces. In the quintessential American formation. The one essential to every strategy in every match.’

‘The huddle,’ he states in a dramatic moment. 

‘Think about it. When we are bound by a common goal, when we’ve reached heights, authored achievements, pushed progress, not alone, but together, in ways that have lifted the world and one another,’ Brad said. 

As Brad continued, various moments from U.S. history flashed on screen, from Martin Luther King Jr.’s ‘I have a dream’ speech to the Apollo 11 moon landing.  

‘The huddle is a metaphor for our history, for the power found in our shared purpose. It’s in the will to imagine flight and then soar skyward.

‘In the courage to fight and defeat the enemy. In the heart to unite and bridge the difference. It’s in the audacity to say, we will go there.

‘It’s in our collective spirit, not just in the highest times, but in the hardest, in the darkness, and the trouble, and the struggle.’

From there, viewers were also shown glimpses of some of the recent weather-related disasters hitting America – from Hurricane Helene to the Los Angeles fires.

‘I’s there, in our unity, that we form hope, we find strength,’ he said as a famous image of firefighters raising the American flag amid the 9/11 rubble appeared. ‘Sure the huddle is just a rough circle, a simple oval, a crowd of 11, or a country or more than 300 million, on the field, and across the land. It’s the pace where we meet, eye to eye, shoulder to shoulder.’

The ad also featured aspirational footage of everyday Americans gathering together, from the basketball court to the dinner table.

Members of the military were also shown reuniting with family in heart-warming moments. 

‘In that space, we are the same, bound by the promise and driven by the pledge to chase the prize,’ Brad said. 

‘We did we get there? What did we overcome? When did we grow? How did we rise?

‘The only way, together. Isn’t that union at the core of this day? And this glorious, chaotic, exasperating experiment that is us?

‘As we convene with our circles today, as we witness a piece of our culture play out, we honor the ways these players compete, so their teams might prevail. Today, we celebrate the urgency of now. The thrill of what’s next, the glory of this game. And we do it as one.’