How to Dress Like a British Advertisement with Sweaters Worthy of Royalty and a Variety of Loafers and Sneakers

In the fashion world the French are renowned for effortless elegance, while British brands have a monopoly on cool.

Did you know that in addition to producing some of the world’s highest-quality fabrics, the UK’s craftsmanship is second to none? It’s no surprise then that top design names are increasingly highlighting their British heritage. Mulberry, a renowned accessories label, recently announced its plan to refocus on its ‘British roots’ to boost sales.

Half of Mulberry’s bags are still manufactured in Somerset, the birthplace of the brand in 1971. Similarly, Burberry has initiated a ‘Made in Britain’ campaign, with its iconic trench coat – produced in Yorkshire – taking center stage.

You don’t have to break the bank to own a high-quality piece of 100% British clothing. There is a growing number of brands, favored by fashion insiders, that produce their clothes entirely in the UK at more affordable prices. While they may not be as inexpensive as the ‘fast fashion’ items flooding the high street, these British-made pieces are undoubtedly more stylish and well-crafted to last for years, if not decades.

Choosing homegrown designers is more eco-friendly, too, as your clothes won’t have been flown thousands of miles to reach you. A word of caution, though: many of the quintessentially British brands you might think manufacture in England actually don’t.

Hunter, for example, moved production of its wellies to China in 2008, so do read the small print.

Here’s my pick of where to bag yourself a genuinely Great British bargain…

Jumpers fit for a princess

For the gold standard in Scottish wool, Campbell’s of Beauly is your best port of call. The brand has held a royal warrant since 1965, and its jumpers last about as long. 

Pretty good considering they start under £100 (campbellsofbeauly.com).

Then there’s Peregrine’s £47.50 cerulean tank top, made in Manchester (peregrineclothing.co.uk). The brand is eighth-generation family-run and has been manufacturing British knitwear since 1796. 

All for around the same price as Zara.

For the gold standard in Scottish wool, Campbell’s of Beauly is your best port of call. The brand has held a royal warrant since 1965, and its jumpers last about as long

There’s Peregrine’s £47.50 cerulean tank top, made in Manchester. The brand is eighth-generation family-run and has been manufacturing British knitwear since 1796

Serious arm candy

Often called the ‘makers’ maker’, handbag brand Tusting has manufactured for Aston Martin. Operating from a fifth-generation family-run factory in Buckinghamshire, its quality rivals those ten times its price – and the tan colourway of its Cardington crossbody (£395, tusting. co.uk) is perfect for spring. 

Pair it with the Hummingbird fedora by Tiffers in Wiltshire (£295, tiffersmillinery.com). For small goods, try Honey & Toast’s Somerset-made laptop bag (£68, honeyandtoast.co.uk). 

For indulgence, Rosie Sugden’s cashmere socks (£25, rosiesugden.com) and wrist-warmers (£35) are just the ticket. Rosie’s grandparents on both sides worked in the Yorkshire textile industry.

Often called the ‘makers’ maker’, handbag brand Tusting has manufactured for Aston Martin. Operating from a fifth-generation family-run factory in Buckinghamshire, its quality rivals those ten times its price

Pair it with the Hummingbird fedora by Tiffers in Wiltshire (£295, pictured) andfor small goods, try Honey & Toast’s Somerset-made laptop bag (£68)

Perfectly tailored trousers

Savile Row is home to the world’s best men’s tailoring. But what about women?

Northumberland-based brand Bella Hoskyns offers the Hepburn trousers (£295, bellahoskyns.com), hand-cut from lambswool – once you’ve experienced the elegance of its wide, super-high waistband you’ll never reach for a pair of low-slung trousers again.

For power suits, Holland Cooper does it best. Designed in the Cotswolds and hand-woven, cut and  stitched in Scotland and Yorkshire, its trousers and waistcoats (both £299, hollandcooper.com) do a tour of the UK’s finest craftsmen before they reach you.

Savile Row is home to the world’s best men’s tailoring. But what about women? Northumberland-based brand Bella Hoskyns offers the Hepburn trousers

For power suits, Holland Cooper does it best. Designed in the Cotswolds and hand-woven, cut and stitched in Scotland and Yorkshire (£299)

Wedding-ready dresses

British manufacturers don’t just churn out showerproof, utilitarian necessities. 

Philippa London is a rising star whose A-line skirts (from £275, philippalondon.com) come in an array of colours and fabrics. 

Elsewhere, try Clary & Peg’s Wren skirt (£95, claryandpeg.co.uk) and Johanna Sands (johannasands.com) for British-made occasion pieces.

Johanna’s cord dresses (£255) look just as at home at a winter wedding as they do with boots by weekend.

British manufacturers don’t just churn out showerproof, utilitarian necessities. Philippa London is a rising star whose A-line skirts (from £275) come in an array of colours and fabrics

Johanna Sands’s cord dresses (£255) look just as at home at a winter wedding as they do with boots by weekend

Coats with British buttons

For true best-of-British quality when it comes to coats, Barbour still makes one of its designs, the Bedale jacket (£279, barbour.com), at its factory in South Shields, Newcastle. 

By Soren’s outerwear is entirely handmade in Britain – down to its buttons. Its Frida gilet (£260, bysoren. com) is the perfect extra layer under a coat.

For true best-of-British quality when it comes to coats, Barbour still makes one of its designs, the Bedale jacket (£279), at its factory in South Shields, Newcastle

By Soren’s outerwear is entirely handmade in Britain – down to its buttons. Its Frida gilet (£260, pictured) is the perfect extra layer under a coat

Loafers and trainers galore

For a traditionally British shoe, Duke + Dexter has you covered with its silver loafer (£150, dukeanddexter.com).

For trainer devotees, Community Clothing makes its kicks in Bolton (£98.50, community clothing.co.uk).

For a traditionally British shoe, Duke + Dexter has you covered with its silver loafer (£150)

For trainer devotees, Community Clothing makes its kicks in Bolton (£98.50)