Holly Willoughby, 44, dazzles in an elegant white sequinned gown as she kicks off the Dancing On Ice Final amid doubts over the show's future

Holly Willoughby looked ethereal in a white gown as she kicked off the live final of Dancing On Ice 2025 on Sunday. 

The show host, 44, slipped into a white sparkly strapless dress which featured a structured bodice and a sweetheart neckline. 

Her garment featured an ombré detailing from silver glitter to a floaty white tulle skirt which trailed along the floor. 

For the show’s finale, Holly opted for a soft glam makeup look and styled her blonde tresses into lose waves.

The final will see footballer Anton Ferdinand, 40, Springwatch presenter Michaela Strachan, 58, and Coronation Street actor Sam Aston, 31. 

Seeming excited for the glitzy evening ahead, Holly took to her social media and dubbed tonight’s three finalists as champions.  

Holly Willoughby, 44, looked ethereal in a white gown as she kicked off the live final of Dancing On Ice 2025 on Sunday

Holly Willoughby, 44, looked ethereal in a white gown as she kicked off the live final of Dancing On Ice 2025 on Sunday

The show host slipped into a white sparkly strapless dress which featured a structured bodice and a sweetheart neckline

The show host slipped into a white sparkly strapless dress which featured a structured bodice and a sweetheart neckline

Holly shared on Instagram about the upcoming Dancing on Ice final, expressing her excitement for the event. The final would feature celebrities like Michaela Strachan, Anton Ferdinand, and Sam Aston who would be showcasing their skills on the ice for a chance to win. Holly referred to all the contestants as champions in her eyes and encouraged her followers to tune in to ITV at 6:30pm to watch the show.

In the previous week’s semi-final, Dan Edgar and his professional partner Vanessa James were eliminated from the competition. Unfortunately, they narrowly missed the opportunity to compete in the grand final of Dancing on Ice.

During the semi-final, the TOWIE star found himself in the skate-off against Anton. The judges had challenged the contestants to incorporate a solo performance into their routines, which added an extra level of difficulty to the competition.

And despite his best efforts, judges Jayne Torvill, Christopher Dean, Oti Mabuse and Jordan Banjo all decided to save ex footballer Anton.

Reflecting on his time in the competition Dan said: ‘I have had an amazing experience, I am very grateful for it. We did out best tonight and I walk away with my head held high’.

However despite the skating and judge Jordan’s dance group Diversity performing, viewers branding the show ‘boring’ and begged for the series to ‘call it a day’ – amid rumours plummeting ratings could result the competition being axed.

A source told The Mirror there are concerns behind the scenes that falling viewership could spell the end for the skating series after 20 years on air.

Dancing On Ice has lost over a million viewers in the last two years, with its 2023 launch drawing in 4.1million yet no episode this series has made it above 3million.

Her garment featured an ombré detailing from silver glitter to a floaty white tulle skirt which trailed along the floor

Her garment featured an ombré detailing from silver glitter to a floaty white tulle skirt which trailed along the floor

For the show's finale, Holly opted for a soft glam makeup look and styled her blonde tresses into lose waves

For the show’s finale, Holly opted for a soft glam makeup look and styled her blonde tresses into lose waves

Seeming excited for the glitzy evening ahead, Holly took to her social media and dubbed tonight's three finalists as champions

Seeming excited for the glitzy evening ahead, Holly took to her social media and dubbed tonight’s three finalists as champions

During the show's episode, Holly appeared excited to be hosting as she could be seen cracking a few jokes ahead of the celebrity performance

During the show’s episode, Holly appeared excited to be hosting as she could be seen cracking a few jokes ahead of the celebrity performance 

She was the epitome of chic for the show as she exuded elegance on the dance floor as she announced the celebs

She was the epitome of chic for the show as she exuded elegance on the dance floor as she announced the celebs 

Dancing On Ice final airs live on Sunday from 6.30pm on ITV1, ITVX, STV and STV Player

Dancing On Ice final airs live on Sunday from 6.30pm on ITV1, ITVX, STV and STV Player

A source said: ‘There are very real fears this is the end of the road for Dancing on Ice. It’s had a good run for nearly 20 years and has a very loyal set of viewers who really love it but the sad truth is there’s just not enough of them.

‘We need bums on seats but the ratings have dropped to a point where it’s difficult to justify the cost.

An ITV spokeswoman told the publication: ‘The Dancing on Ice team is fully concentrating on the much anticipated series finale this coming Sunday and therefore no decision has been made.’

Dancing On Ice final airs live on Sunday from 6.30pm on ITV1, ITVX, STV and STV Player. 

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