League One, this season, has been the tale of the States. Whether fans like it or not.
Tom Brady and Ryan Reynolds have been the standout figures in the league this season, overshadowing other teams like Wycombe Wanderers and Charlton Athletic. Their teams have secured promotion to the second division.
Birmingham is set to finish the season with an impressive 111 points if they win their remaining matches against Blackpool and Cambridge. Wrexham is also close to hitting the 90-point mark. It won’t be long before both clubs bid farewell to League One and aim for greater heights under the ownership of Brady and Reynolds.
American investors have made their mark in English football, with ownership stakes in clubs across different divisions. However, none have captured the spotlight quite like Brady and Reynolds, who have captured the imagination of fans with their ambitious plans.
Next season will be a test as the two sides step up their ambitions to reach the Premier League – and the £100million windfall it brings. It’s been back-to-back-to-back for Wrexham – though they will do well to make it four, surrounded by giant clubs with similar ambitions in what some adjudge to be the hardest league in the world – but it won’t stop them trying.
Birmingham won the battle this season – not that Wrexham will see this campaign as a failure – but who will conquer the next? How is the battle both on and off the field shaping up? And are these two sides – and men – really destined for the top?
Tom Brady (left) and Ryan Reynolds (right) are in a race to conquer British football with their respective teams
Birmingham are League One champions and could finish on as high as 111 points this season
Wrexham, meanwhile, will also play in the Championship next season after finishing second in League One
Their sidekicks
Brady and Reynolds are undoubtedly the faces of their projects, but they are not alone in their work.
NFL legend Brady is a minority stakeholder in City, regularly seen at games this season, in particular the EFL Trophy final defeat by Peterborough earlier this month.
But Tom Wagner of Knighthead Capital was behind the £35m deal to take over the club in 2023, before Brady hopped on board. Wagner is no stranger to the camera, either, rather bizarrely giving his side a post-game pep talk after they lost against Peterborough at Wembley.
Reynolds, meanwhile, is in with Rob McElhenney, fellow Hollywood star. Actor and producer McElhenney, who is thought to be worth just short of £40m, is regularly seen by Reynolds’ side and they celebrated their promotion together at the weekend.
Other than that, the duo have football people around them, while Reynolds’ wife, Blake Lively, was seen with him this weekend.
Tom Wagner of Knighthead Capital was behind the £35m deal to take over Birmingham in 2023
Reynolds, meanwhile, is in business with fellow Hollywood star Rob McElhenney (left)
He is also supported by wife Blake Lively (left), who was at Wrexham’s win over Charlton
So far…
When Brady jumped on board in 2023, Birmingham were fighting for their Championship status but it was too much of an ask under, for some of the run, the leadership of Wayne Rooney.
Brady and Co got rid of John Eustace when he had the club challenging for the play-offs, hired Rooney, and spiralled towards relegation. Tony Mowbray and Gary Rowett tried to save them, but it was too little, too late.
In the summer, they appointed Chris Davies to steer the ship and they have stormed the third tier. That’s not been without spending over 30 times more than any other team in the league – including Wrexham – with Jay Stansfield the biggest purchase at £15million.
It’s also been all-success for Wrexham. They have picked up three promotions in a row and won’t shy away of aiming for four.
When they were in the National League, Wrexham’s average wage bill was £6.9m, higher than the previous year’s average for League One. And they have delivered jaw-dropping figures in the club’s latest financial accounts, with the club turning over £26.7million in the financial year that ended in June 2024, compared to the £10.5m the year prior.
As well as Welcome to Wrexham – more on that later – Wrexham have, under the actors’ ownership, secured sponsorship deals with the likes of United Airlines and HP, which has seen their sponsorship revenue increase rom £1.9m to £13.2m.
Despite those numbers, however, the club have still posted a loss of £2.7m, manly due to their increased wage budget and £824,000 in bonuses for promotion to League Two. The loss is, though, down from £5.1m in the year prior, and £15m worth of loans from Reynolds and McElhenney have now been paid back.
In Birmingham’s most recent accounts, meanwhile, they posted a pre-tax loss of £16.1m for the financial year ending June 30, 2024, with Knighthead’s investment and improved revenue streams making the club £28.7m in the season they were relegated from the Championship.
The duo have overseen three promotions in a row at the Welsh club – and are targeting a fourth
No place like home
Birmingham have called St Andrews home since 1906, but there are now plans to move on from the ground by 2029.
There are plans in place to move into a brand new, purpose-built stadium that would hold 60,000 fans, with a site nearly 50 acres in size, less than a mile away from their current ground, purchased by the owners last year.
It is estimated it will cost between £2-3billion to build, and would home training facilities for men and women, a new academy, community pitches and a commercial space.
‘My timeframe is lunacy but we’ll look to get this completed in five years,’ Wagner told BBC Sport last year. ‘Five years from August, we’d be in.
‘In a perfect world, if everyone works with us at the same pace, we’re willing to work. I’m going to keep saying it, even if it makes people sweat.
‘A lot of it is outside of our control, but that is the goal.’
Wrexham, meanwhile, are keen to expand their current SToK Cae Ras Stadium to hold 55,000 in the long run.
They knocked down their main stand in January 2023, with construction put on hold due to ‘additional complications’. A temporary 3,000-seater stand is in place for now.
Wrexham are keen to expand their current SToK Cae Ras Stadium to eventually hold 55,000
Birmingham, meanwhile, have their sights set on a £2-3billion stadium after buying land
The US audience
Much of both sets of owners’ ambitions since taking over has been to conquer their homelands.
Dr Rob Wilson told OLBG that promotion to the Championship will be a ‘fantasy’ for Wrexham. He added: Championship status will place Wrexham in a £100m plus broadcast ecosystem, elevate match day and sponsorship revenues, and further globalise their brand, particularly in North America, where the underdog-to-elite storyline resonates powerfully.’
In April, meanwhile, Wagner, who is a financer by trade, spoke of his ambition to make his side a globally-recognised brand, spouting: ‘You go to New York City, you go to LA (Los Angeles), you will see people wearing Birmingham City kit on the street.
‘I don’t really think they know what they’re wearing but they will. We don’t want to draw too much attention to it yet but they’ll figure it out.’
The issue will be trying to find fans that aren’t already Wrexham supporters. Merchanside and retail has played a huge part in the club’s success so far, with their revenue from outside of Europe was almost a quarter of turnover in 2022-23.
The EFL also has a TV deal with CBS, and both Wrexham and Birmingham are regularly selected for broadcast.
‘The CBS deal is the Wrexham effect,’ Chris Harris, editor of US-based WorldSoccerTalk, told the BBC last year. ‘Their popularity, through the documentary, would have been a major reason why they came in hard to get the rights.’
Wrexham have also been to the States for a pre-season tour, facing the likes of Chelsea and Bournemouth.
Wrexham are big in the United States and underwent a pre-season tour there last summer
Welcome to Wrexham, a series surrounding the club, has also been a major hit in the country
Birmingham are looking to follow in their footsteps, with their documentary to be shown on Amazon later this year
And the documentaries!
It is reported that club officials attribute most of Wrexham’s money in their recent accounts, which is thought to be a record for a then-League Two team, to the Welcome to Wrexham series, which details the journey of the club under their ownership.
There are four series of the show, streaming on Disney Plus, and it has won a number of awards, including eight Primetime Emmy Awards and two Critics’ Choice Television Awards.
Birmingham, though, have plans of their own. A documentary surrounding City will head to Amazon this summer, with the streaming provider saying: ‘The new documentary goes behind the scenes at Birmingham City FC following the players and ownership figures like American football legend Tom Brady as the team are promoted.’
It will be available in over 200 countries, with Steven Knight, the creator of Peaky Blinder and a Birmingham fan, to serve as executive director.
The growth is showing no sign of slowing down – and it could be just the start. Birmingham versus Wrexham may well simply be a blueprint.
