The split of Warner Bros. Discovery into two separate entities has raised concerns among media experts about the future of CNN’s staff members, particularly those with high salaries.
The media giant announced last week it will halve into two publicly traded entities — Streaming & Studios and Global Networks — by mid-2026.
Streaming & Studios’ domain will be Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max.
Global Networks, on the other hand, will be news focused, assuming CNN, TNT Sports and Discovery, among other programming.
After the split, CEO David Zaslav will head the Streaming & Studios company, while CFO Gunnar Wiedenfels will take over as the President of Global Networks.
This dramatic move could be detrimental to CNN, which is already grappling with plummeting ratings.
Dylan Byers, a former CNN journalist now working for Puck, hinted that Gunnar might assess CNN’s operations and aim to maintain profits while reducing costs significantly.
‘This will have perceptible ramifications on the talent side. Why, for instance, would Gunnar pay Anderson Cooper $18 million a year when Kaitlan Collins draws the same ratings at roughly a fifth of the salary?’
CNN star Anderson Cooper (pictured) earns about $18 million each year
Warner Bros. Discovery’s shock split into two distinctive companies could mean the jobs and hefty salaries of CNN ‘s top talent are on the line, media insiders warn
An anonymous source familiar with the state of the left-leaning news network spoke with Fox News, reiterating there are ‘tears on the horizon.’
They believe ‘bean counter’ Wiedenfels will go after high-salaried stars, going against the precedent set by former CNN boss Jeff Zucker, who was forced out before the 2022 merger.
‘It’s not just the overpriced talent. It’s the overpriced producers. The overpriced executives. The superfluous reporters who barely are on the air,’ the source said.
‘All will either be exited or forced to take massive pay cuts.’
Zucker was allegedly known for overpaying talent to keep them loyal to him, Fox reported.
The result – CNN’s first and second-tier talent now earn roughly five times what they are worth, the insider alleged.
While Cooper earns an estimated $18 million every year, Jake Tapper, who hosts The Lead with Jake Tapper, brings in roughly $7 million a year.
CNN veteran Wolf Blitzer’s salary is about $15 million and Chris Wallace’s is approximately $8 million. Collins earns about $3 million as a primetime anchor.
CFO Gunnar Wiedenfels (pictured) will become the President of Global Networks
Despite skepticism, WBD higher-ups believe dividing into two companies is the best possible move (pictured: the WBD logo)
In May, CNN had its second-worst month in its history in the essential 25 to 54-year-old age group in both daytime and primetime viewership, Fox reported.
Since last year, the network ratings declined in all categories – and the matter may only get worse, experts believe.
Over the upcoming year, Kagan, a research unit of S&P Global Market Intelligence, estimated CNN will lose subscribers and revenue despite the strategic split.
Revenue is expected to plummet by $499.2 million, Variety reported.
The insider source said the soon-to-be Global Networks CEO could slash CNN’s costs by 50 to 60 percent with no impact on revenue or ratings.
They believe Wiedenfels could ‘start by making 70 percent cuts to all show teams for CNN US, bringing their staffing in line with that of their competition,’ before slashing talent salaries.
‘But it will be most devastating for the rank and file. With no union protections, there will be massive layoffs and those remaining will be asked to do the work of their departed colleagues,’ they explained.
Although no layoffs or budget cuts have been set in stone, uncertainty looms among CNN staffers.
In May, CNN had its second-worst month in its history in the essential 25 to 54-year-old age group in both daytime and primetime viewership (pictured: CNN headquarters in Atlanta, Georgia)
CEO David Zaslav (pictured) will assume the leading role of the Streaming & Studios company
Byers told Fox he has ‘received a deluge of text messages from addled employees at CNN’ asking what the WBD split means for their futures.
Despite skepticism, WBD higher-ups believe dividing into two companies is the best possible move.
‘By operating as two distinct and optimized companies in the future, we are empowering these iconic brands with the sharper focus and strategic flexibility they need to compete most effectively in today’s evolving media landscape,’ Zaslav said.
Wiedenfels agreed this is a strategic move that will strength the ‘specific financial profiles’ of each company.
‘At Global Networks, we will focus on further identifying innovative ways to work with distribution partners to create value for both linear and streaming viewers globally while maximizing our network assets and driving free cash flow,’ he asserted.
