Kim Kardashian was showing off her greatest asset on Instagram on Thursday: her generous butt.
The 44-year-old garment mogul flashed her backside when in a new SKIMS outfit perfect for Valentine’s Day.
The ex-wife of Kanye West was in her neutral-toned home spa as she flashed the flesh in a tiny leotard that had heart prints on it in red and pink.
The leotard had a plunging neckline and flashed her butt in Valentine’s Day SKIMS set before pulling off top to reveal abs.
Many of her followers pointed out that she looked similar to Kanye’s wife Bianca Censori with her hair slicked back and heavy eye makeup, but Kim has been sporting this style for a while.
Kim Kardashian took to Instagram on Thursday to showcase one of her most famous features: her ample backside. The 44-year-old fashion entrepreneur revealed her curves in a new SKIMS outfit just in time for Valentine’s Day.
The ex-wife of Kanye West was in her neutral-toned home spa as she flashed the flesh in a tiny leotard that had heart prints on it in red and pink
Censori has been with Kanye since 2022.
In December 2022, West unveiled a new track dedicated to the designer called Censori Overload on Instagram. Censori and West tied the knot legally in December 2022 under a confidential marriage license.
At the Grammy Awards this month, West socked fans when he brought Censori onto the red carpet in a nude and very sheer minidress with no lingerie underneath to protect her modesty. The couple did not attend the awards show and left after their publicity stunt that made headlines around the world.
It’s nice to see Kim modeling her own V-Day line after she hired another celebrity to front the campaign. She used Blackpink star Rosé became the new face of the SKIMS brand.
The 27-year-old singer has fronted the brand’s special Valentine’s Day campaign – which shows her posing in pink underwear covered in red lips – and she’s admitted the shoot, and the products made her feel ‘confident and beautiful’.
She said in a statement: ‘Valentine’s Day has always held a special place in my heart.
‘Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday.
‘This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.’
The leotard had a plunging neckline and flashed her butt in Valentine’s Day SKIMS set before pulling off top to reveal abs
Several followers claimed she was again resembling Kanye’s wife Bianca Censori as she wore her hair slicked back and had on heavy eye makeup. Bianca (right with Kanye at the Grammys) is also known for flashing her butt in leotards as she wears high heels
Her bottom was on display in a very prominent way in the mirror
Kim added: ‘Every SKIMS campaign is designed to be iconic, and Rosé embodies that perfectly. Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025.
‘This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.’
Rosé was previously named a global ambassador for Saint Laurent in 2020, and she’s also starred in campaigns for Yves Saint Laurent Beauté and jewellery firm Tiffany Co.
This comes after Blackpink star Rosé became the new face of Kim’s SKIMS brand. The 27-year-old singer has fronted the brand’s special Valentine’s Day campaign – which shows her posing in pink underwear covered in red lips
Kim previously revealed she loves choosing new models for her SKIMS brand – because she enjoys mixing pop culture and fashion.
She told WWD: ‘There is a whole marketing group chat that we have going on. We send ideas all day, all night, and that’s the fun part …having a feeling that we love an artist or maybe an athlete, and coming up with a really great campaign.
‘I think the Internet culture always is wondering, ‘What’s the next campaign?’ ‘Who’s it going to be?’ ‘What have they thought of now?’ and it’s always surprising.’
Other stars who have posed for SKIMS include Lana del Rey and Sabrina Carpenter.
Also this week Kim released a new item.
This new line comes with an added feature: a padded butt for those who want to look as if they have more junk in the trunk.
The product is called the Ultimate Butt Enhancing line that includes padded shorts, leggings and bodysuits for a ‘bigger, rounder, perkier’ derrière.
Kim was seen in a video shared to Instagram for the new SKIMS collection as she pretended to be the beautiful ‘Fairy Butt Mother’ while wearing a nude leotard, tights, high heels and fairy wings.
The ex of Kanye West also held on to a magic wand in her hand.
‘Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother. Drops Thursday, February 13 at 9AM PT / 12PM ET. Get the SKIMS app for early access to shop,’ the caption for the video read.
Kim has a new line comes with an added feature: a padded butt for those who want to look as if they have more junk in the trunk
The product is called the Ultimate Butt Enhancing line that includes padded shorts, leggings and bodysuits for a ‘bigger, rounder, perkier’ derrière
The shorts are $78 with the leggings $88 and bodysuit from $88 to $158.
In the clip, the Kardashians star is seen magically appearing in a white gym. The mother-of-four then talks to a distressed slender model who has a British accent.
The lady complains she cannot get a rounder bottom no matter how hard she works out at the gym. That is when Kim says getting a rounder bottom ‘should be effortless.’
The entire collection goes on sale on February 13, the day before Valentine’s Day.
The shorts include lifting technology.
That means ‘soft, built-in butt pads’ that ‘lifts and rounds your butt for a perkier shape and adds up to two inches of volume,’ according to the brand’s website.
There is also a bodysuit with padding on the butt and a push-up bra for ‘boob job-worthy lift, shape, and fullness.’
