Owner of Complete Bridal in East Dundee cautions brides about possible significant price increases on wedding dresses due to tariffs imposed by Trump on China.

EAST DUNDEE, Ill. (WLS) — Bridal shops are warning about price increases because of tariffs.

They say the price of a dress could go up hundreds of dollars.

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One local bridal shop owner said he’s trying to get creative.

The impacts of President Donald Trump’s tariffs on China are already being felt by so many small businesses.

A bridal shop in East Dundee is finding itself in a challenging situation. To cope, they have decided to reduce the prices of some dresses by half, hoping to entice customers and move their inventory.

David Gaffke owns Complete Bridal, and he says 90 percent of his dresses come from China.

“The need to contact 211 clients and request additional funds to cover tariffs amounts to $65,000. As a small business, we are unable to handle this significant expense on our own. Consequently, the burden is passed on to the customers,” Gaffke explained.

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His frustration stems from the fact that his designers are raising prices on dresses that are already manufactured and present in the United States.

“Wedding gowns are going up $320 to $569. That’s product that’s already made. Nothing is being added to the dress; it’s just tariffs,” Gaffke said.

Gaffke said he agrees with the overall plan for tariffs, but believes it should be imposed in a slower and more methodical way to help small businesses.

Meanwhile, there’s no shortage of business for him right now, as his books are actually filled with appointments because people are trying to find their perfect dresses before prices rise even more.

“Our industry is going crazy right now, and all I can do is tell brides, ‘get to the store right away,'” Gaffke said.

Gaffke has also looked into building a factory in the U.S. to manufacture dresses locally, but he struggled to drum up the funding for that.

He says it would also take too much time to make a difference now.

“Takes about three to four years to produce a high-quality factory that can make quality wedding gowns, we don’t have three to four years,” Gaffke said.

So, Gaffke is encouraging Trump to give some relief to this specific industry because they don’t have many other remedies to manufacture these products.

In the meantime, he’s packed with customers and hoping to help them out and get some help in return.