Dallas-based Southwest Airlines makes brutal Luka Doncic joke amid fury over baggage charges

Southwest Airlines received a significant blow this week when they decided to implement a new policy of charging fees for checked baggage, leading to a sharp decline in public approval.

Of course, things could be worse.

‘It’s not like we traded Luka,’ read an Instagram post from the airline in an apparent attempt to deflect mounting criticism.

In this scenario, “Luka” refers to the former Dallas Mavericks player, Luka Doncic, who was recently traded to the Los Angeles Lakers in a trade deal that many believe undervalued his worth.

Nico Harrison, the General Manager of the Mavericks, has faced substantial backlash from disappointed fans who are upset over Doncic being transferred to a rival team in the Western Conference, especially considering his pivotal role in leading the team to the NBA Finals last year. Recently, Mark Cuban, a minority owner of the Mavericks, confronted disgruntled fans, instructing them to stop their protests, which led to their removal from the American Airlines Center for chanting against Nico Harrison.

Now, amid widespread criticism of their new baggage policy, Southwest’s efforts to reignite uproar over the trade are being slammed online.

Luka, in this case, is former Dallas Mavericks star Luka Doncic, who was traded to the Los Angeles Lakers last month for a questionable haul deemed insufficient by team supporters

Luka, in this case, is former Dallas Mavericks star Luka Doncic, who was traded to the Los Angeles Lakers last month for a questionable haul deemed insufficient by team supporters

Mavericks fans have been hoping to see general manager Nico Harrison fired over the deal

Mavericks fans have been hoping to see general manager Nico Harrison fired over the deal

Officially it was concerns over Doncic's defense - and not his conditioning - that prompted Harrison to swap the 25-year-old offensive wizard for 10-time All-Star Anthony Davis

Officially it was concerns over Doncic’s defense – and not his conditioning – that prompted Harrison to swap the 25-year-old offensive wizard for 10-time All-Star Anthony Davis

‘This is such a tone deaf (sic) post on the heels of destroying your brand identity and alienating your loyal customers,’ one critic wrote on Instagram.

‘This kinda feels like gaslighting,’ another wrote, adding: ‘lol.’

One critic told Southwest’s social media team to ‘read the room.’

Some of the posts aimed at Southwest offered starkly specific predictions.

‘Taking a screenshot of this as it will be the thumbnail for the harvard business review case study of destroying a brand and an entire company,’ one critic added.

Travelers were already vowing never to fly Southwest again following the policy change.

The new rule, which some X users believe marks the ‘end of an era,’ will take effect on May 28.

Southwest announced that it will still allow its Rapid Rewards A-List Preferred Members customers traveling on Business Select fares to have two free checked bags.

The airline will also give its A-List Members and other select customers the privilege of checking one bag for free.

Dallas Mavericks fans gather outside the arena before the game between the Dallas and the Houston Rockets to protest the Nico Harrison trade of  Luka Doncic to the Los Angeles Lakers

Dallas Mavericks fans gather outside the arena before the game between the Dallas and the Houston Rockets to protest the Nico Harrison trade of  Luka Doncic to the Los Angeles Lakers

Mark Cuban watches the game between the Dallas Mavericks and the Houston Rockets at the American Airlines Center. Meanwhile, one of the protestors is standing two rows back

Mark Cuban watches the game between the Dallas Mavericks and the Houston Rockets at the American Airlines Center. Meanwhile, one of the protestors is standing two rows back 

Officially it was concerns over Doncic’s defense – and not his conditioning – that prompted Harrison to swap the 25-year-old offensive wizard for 10-time All-Star Anthony Davis, rising guard Max Christie, and a future first-round draft pick.

‘I believe that defense wins championships,’ Mavs general manager Nico Harrison told ESPN’s Tim MacMahon , who was first to report Doncic’s 270-pound heft. ‘I believe that getting an All-Defensive center and an All-NBA player with a defensive mindset gives us a better chance. We’re built to win now and in the future.’

Doncic did not push for a trade, according to long-time NBA insider Marc Stein . Rather, Stein reports, the two sides were headed towards that five-year, $345 million extension until Saturday. And as sources have since revealed to MacMahon, the Mavs ‘had major concerns about moving forward with Luka Doncic due to his constant conditioning issues.’

Unfortunately for Doncic, he’s no longer eligible for that extension, according to former Brooklyn Nets assistant general manager and current ESPN salary cap analyst Bobby Marks. What’s more, Doncic and his $43 million salary now go from Texas, where there is no state income tax, to California , where rates can go as high as 12.3 percent. For now, he remains signed through the 2025-26 season and has a player option for 2026-27.

You May Also Like
Unexpected: Ivy-Leaguer Bill Maher Actually (Kind of) Agrees With What Trump Is Doing to Harvard

Surprising: Bill Maher from an Ivy League university somewhat supports Trump’s actions towards Harvard

On Friday, the host of HBO’s “Real Time,” who has made a…
Tearful Livvy Dunne claims group of middle-aged men are 'stalking' her at airports across America

Livvy Dunne tearfully asserts that a group of middle-aged men are following her at airports throughout America

Social media sensation Livvy Dunne has claimed she is being stalked by…
Where Was ‘Mountainhead’ Filmed? Inside the $65 Million ‘Mountainhead’ House From the HBO Movie

Discover the Filming Location of ‘Mountainhead’: Exploring the $65 Million Mansion Featured in the HBO Film

If you finish watching the new HBO original movie Mountainhead by Jesse…
‘Devil in the Ozarks’ who escaped prison likely still in Arkansas area: officials

Search experts face special difficulties in locating ex-Arkansas police chief Grant Hardin after jail break

Experts point out that the former Arkansas police chief, who managed to…
Who is Julius Malema, the South African politician behind 'kill the farmer' chant?

Meet Julius Malema: The South African Politician Associated with the ‘Kill the Farmer’ Chant

Julius Malema, a South African politician, has drawn attention after President Donald…
Saving Taxpayer Money: Energy Dept Cancels $3.7B in 'Green' Grants

Saving Taxpayer Dollars: Energy Department Cancels $3.7 Billion in ‘Green’ Grants

A billion dollars here, a billion dollars there, and pretty soon you’re…
‘Mountainhead’ Star Jason Schwartzman Is Not So Keen on Billionaires Buying the World: “That Scares the Sh-t Out of Me”

Jason Schwartzman from “Mountainhead” Shares His Concerns About Billionaires Taking Over the World: “It’s Terrifying”

In an episode of the TV show Mountainhead on HBO, Jason Schwartzman…
R.I.P. Valerie Mahaffey: ‘Desperate Housewives’ and ‘Young Sheldon’ Star Dead at 71

Valerie Mahaffey Passes Away at 71: ‘Desperate Housewives’ and ‘Young Sheldon’ Actress Remembered

Valerie Mahaffey, a celebrated actress known for her unique roles in both…
Iran condemns Austria over report on advanced nuclear weapons program

Iran Criticizes Austria for Report on Alleged Nuclear Weapons Program

Jerusalem – Iran expressed strong disapproval of Austria’s government on Friday following…
Chart-topping singer looks unrecognisable in childhood throwback... can you guess who it is?

Famous singer looks completely different in old childhood photo… Can you guess who it is?

A singer looked unrecognisable as she shared a throwback photo from her…
Israel Defense Forces: 'We Eliminated the Head of Hamas, Again'

Israel’s Military: ‘We Have Eliminated Hamas Leader, Again’

The Israel Defense Forces (IDF) have effectively shortened the career prospects of…
Israel hostage deal in doubt as Hamas adds demands, US envoy calls terms ‘unacceptable’

Doubt over Israel hostage deal as Hamas increases demands; US envoy deems terms ‘unacceptable’

Hamas has agreed to release 10 living hostages and return the bodies…