This new series sees CEO and ex-presidential adviser Eric Collins help flailing British businesses. Will his calm authority – and southern charm – stop them from going bust?
While doing background research on The Money Maker (Channel 4), it was with some relief that I learned that Eric Collins has been based in the UK for the past seven years. This meant, I realised, that the seasoned CEO and investor from Alabama must already have had some notion of what we’re like, even if it seemed as though he’d never seen it so up close and personal as he did in the opening episode of this new series.
It’s a sort of one-man Dragons’ Den – a Gordon Ramsay show, if Ramsay were effortlessly cool and into profit and advice instead of food and shouting. There’s also a touch of The Apprentice, if the absolute antithesis of Alan Sugar were involved, and The Secret Millionaire, if the millionaire were not secret and had far more than a million to his name.