Ariana Grande‘s “Yes, And?” debuted atop Billboard’s Hot 100, the publication announced on Monday, giving the singer her first Number One tied to her much anticipated upcoming seventh album, Eternal Sunshine. It marks her eighth time topping the chart.
Grande dethroned Jack Harlow’s “Lovin’ On Me,” which has spent the past two weeks at Number One after first topping the chart at the beginning of December. “Lovin’ On Me” fell to the second slot, while Taylor Swift’s “Cruel Summer” took third and Tate McRae’s Greedy took fourth. 21 Savage, who also tops the Albums chart for American Dream, rounded out the top five on the Hot 100 for Redrum. He also took the 10 slot for “Nee-nah,” a collaboration with Travis Scott and Metro Boomin.
“Yes, And?” had over 27 million streams, according to the publication, also making it the most-streamed song, along with about 53,000 traditional sales. However, another noteworthy figure stems from just how many versions of the song Grande released as she looked to strengthen her shot to take the chart crown.
Beyond the single and its clean version, Grande also released a sped-up and slowed-down version of “Yes, And? — reflecting TikTok trends’ influence on releases — as well as an edited version, an extended mix, an instrumental version, and an extended mix of the instrumental version (with explicit and clean versions of each).
At one point, 12 different versions of “Yes, And?” were included in the Top 40 on the iTunes sales chart. Digital sales themselves make up a small percentage of all music consumption in the streaming era but still hold a large influence on the charts, as a sale is worth significantly more than an individual stream.
Promoting various versions of music in an effort to boost sales and chart numbers isn’t an uncommon tactic, though offering over a dozen different versions of one single in a debut week is a particularly aggressive strategy.
With this week’s chart numbers now set, the question becomes where “Yes, And” will stand on next week’s chart. Digital sales figures could dip as none of the song’s versions is currently in the top 25 on iTunes as of Monday, but the track remains the top trending music video on YouTube’s music chart and sits second on the Spotify Global 50 chart.
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