After the $1.4 billion success of Barbie, Mattel Films is putting another one of its beloved doll lines on the development track.
Paramount Pictures and Maze Runner and Twilight outfit Temple Hill are developing a feature project based on the American Girl dolls, with Lindsey Anderson Beer, who recently worked with Paramount on Pet Sematary: Bloodlines, is set to write and produce the project.
Talks between Mattel, Paramount, and Temple Hill began earlier this year.
The American Girl doll line started in the late ’80s, and features dolls with historically accurate backgrounds, the idea being they represent different eras of American history. The line included supplementary books about the dolls’ lives. The first three dolls in the line — Molly, Samantha, and Kirsten — represented the World War II era, turn-of-the-century America, and 19th century farmland, respectively.
Said Beer, “Growing up, my sister and I were American Girl girls. I had Kirsten, and she had Molly. They didn’t feel like dolls to play with, rather real people whose worlds we got to imagine ourselves in. They are historically accurate toys and accessories that feature elaborate and immersive backstories uniquely suited to bring to screen.”
American Girl is the latest feature to be put into development with Mattel Films, with other projects based on Hot Wheels, Magic 8 Ball, Matchbox, Major Matt Mason, Masters of the Universe, and Polly Pocket, among many other brands, set up at various studios.
American Girl will be overseen by Kevin McKeon and Ivan Sanchez at Mattel, Vanessa Joyce at Paramount, and Isaac Klausner, Laura Quicksilver, and Annika Patton at Temple Hill.
Beer is repped by CAA, Brillstein Entertainment Partners, Cheryl Snow at Gang Tyre.
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