The family of Michael Latt, the social activist and founder of entertainment marketing firm Lead With Love who was fatally shot at his home in November, wants to continue his legacy.

Michelle Satter, Latt’s mother and founding senior director at the Sundance Institute, announced a newly established fund to further Latt’s work in a post on X (formerly Twitter).

“As many know, we lost our beloved son Michael Latt to an act of violence,” Satter wrote in her post. “The Michael Latt Legacy Fund will continue his work using art to foster love, hope & healing by leveraging storytelling for enduring social impact.”

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Latt founded Lead With Love in 2019 to promote the work of underrepresented creatives in the entertainment industry. He had worked with filmmakers such as Ryan Coogler, Barry Jenkins, Ava DuVernay and Raoul Peck, actor-musician Common and with companies such as Netflix and the Emerson Collective.

“The moment I realized that I could use my skill set for social good, I decided to dedicate the rest of my career to helping others, empowering storytellers of color and fighting injustice wherever it stands,” Latt once said.

Latt also worked in marketing on films including Fruitvale Station (2013), I Am Not Your Negro (2016), Till (2022) and Killers of the Flower Moon (2023).

Jameelah Elena Michl has been charged with the killing of Latt last month in Los Angeles. She faces one count of murder and another count of first-degree residential burglary, with a maximum sentence of life in prison.

Latt’s father is film producer David Latt, and his brother, Franklin, is an agent at CAA.

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