Stephanie Northen, Arianne Rocchi Launch Arwin Ventures for PR-Marketing

Stephanie Northen and Arianne Rocchi, two respected and popular practitioners of publicity, marketing, awards, festivals and distribution strategy who worked together at Amazon Studios for four years as publicity principals, have teamed up to form Arwin Ventures, a full-service public relations and marketing agency that will specialize in developing and executing strategic campaigns for clients in film, television, events and corporate communications, The Hollywood Reporter has learned.

Arwin, which has been in development since last fall but is only formally launching now, will also offer a fully functioning integrated travel agency to maximize convenience and efficiency for producers, sales agents and distributors. 

Northen and Rocchi have a combined 35-plus years of experience in Hollywood. Northen spent years five at Roadside Attractions, where she served as senior director of publicity, before moving to Amazon Studios from 2017 through 2023. Rocchi worked at Magnolia Pictures for 12 years, initially as publicity and marketing director and then as vp publicity, before moving to Amazon from 2019 through the start of this year.

Regular presences at major film festivals, the two women have specialized in documentary, international, genre and independent films of both the theatrical and streaming variety. Among the hundreds of campaigns they have anchored are Man on Wire, Blackfish, I Am Not Your Negro, Tangerine, Let the Right One In, I Am Love, Jiro Dreams of Sushi, A Royal Affair, The Wolfpack, Honey Boy, Stories We Tell, Tangerine, RBG, Cold War, Mud, Manchester by the Sea, One Night in Miami, Borat 2, VAL, Being the Ricardos, Lucy and Desi and Argentina 1985.

Both are active members of the Academy of Motion Picture Arts and Sciences.