Taylor Swift is probably beaming over Scooter Braun’s recent career progression. After all, she was once on the receiving end of his shady business dealings.
Braun and Big Machine Records CEO Scott Borchetta bought her album masters. “Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it,” Swift wrote on Tumblr in 2019. While Braun has always refuted Swift’s timeline, his follow-up actions haven’t exactly helped his popularity with her fans.
Not only did he reportedly not inform Swift of his involvement in the selling of her masters, but he also weaponized his proximity to his famous clients, including Demi Lovato and Justin Bieber. Lovato, for example, worked hard to help sway public perception in Braun’s favor on Instagram.
Meanwhile, Bieber seemed to poke Taylor with a proverbial stick by posting a selfie with Braun and Kanye West — Swift’s other famous foe. To see Braun lose them as clients feels a little bit like payback — as if to say that finally saw what Swift was saying all along. That said, Losing Bieber would be the ultimate karma, given that Braun has been credited with discovering the young Canadian musician and building his career. Bieber cutting Braun out, as People has reported, would be a great way for him to feel a little of what Swift did.
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