Emergency service workers can get free hot drinks this winter thanks to Asda.

To help paramedics, police officers, and firefighters during one of the busiest times of year, and during the colder weather, the leading supermarket chain company is giving out tea and coffee to help them get through their shifts. The service will be available 24 hours a day to help all shift workers.

The scheme will run from November 1 until December 31, 2023, and will open in over 330 Asda stores, cafes and express shops to help make shifts that little bit easier in the lead up to Christmas. Workers can grab themselves a hot drink from either the Asda Café or the Self Service Costa or Leon Machines.

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To claim the free drink whilst on shift, emergency responders just help themselves to a hot drink from either the instore café or self-serve machine and take it to the till where an Asda colleague will process it free of charge. The offer is for one drink per emergency responder.

Off duty responders with a Blue Light Card also receive 10 per cent back in their Cashpot on all fresh purchases including fresh meat, fish and ready meals when they scan their Asda Rewards app at the checkout. Asda Chief People and Corporate Affairs Officer, Hayley Tatum, said: “This initiative is a token of our appreciation for the tireless work that our emergency responders are carrying out in the communities in which we operate. Whether on duty, enjoying a break or finishing a shift, we invite them to pop in, say hi and grab a cuppa.”

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In selected Asda stores, Community Champions run a ‘Community Cuppa’ campaign in Asda cafes by creating space for community groups who may otherwise struggle to meet due to rental costs or high energy costs. Spaces will be available on weekdays in November and December from 2pm to 6pm and all community group members who visit will also receive unlimited free tea or coffee.

This new initiative is the fourth Asda Café offer to support local communities, including the popular Kids Eat for £1 and Winter Warmers – £1 soup and a roll with unlimited tea and coffee for over 60s.


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