Asda has been crowned the lowest-priced major supermarket for premium Christmas food and drink products by trade magazine The Grocer.
The supermarket revealed that it had topped the Grocer’s prestigious festive price comparison survey which tracked the cost of 33 premium Christmas products, including turkey and all the trimmings, pigs in blankets and mince pies at Asda, Tesco, Sainsbury’s, Morrisons and Waitrose.
The festive basket totalled £154.41 at Asda and was £19.48 cheaper than the average basket price across the other supermarkets that featured. Asda also offered the lowest price on 19 of the 33 festive products assessed, including smoked salmon slices, mine pies, pigs in blankets, Christmas cake, Baileys and Lanson champagne.
Read more: Baileys and Aldi, Lidl, Morrisons, M&S and Sainsbury’s versions compared with one clear winner
Listed are the total basket prices for 33 premium festive products across five major supermarket, ranked from the cheapest to the most expensive:
- Asda – £154,41
- Morrisons – £157.02
- Sainsbury’s – £171.32
- Tesco – £175.09
- Waitrose – £211.49
Kris Comerford, Asda’s Chief Commercial Officer, said: “Throughout the year we have been focussed on improving the quality of our products while continuing to keep prices in check for customers.
“This is especially important at Christmas when family budgets are under extra pressure and we are confident that our customers will be able to treat themselves to the best quality festive food and drink without having to break the bank when they shop at Asda.”
Asda has launched 275 new festive lines this year, several of which have scooped prestigious quality awards in the Good Housekeeping and BBC Good Food taste tests. These include the Extra Special Norfolk Bronze turkey crown with pork, sage and caramelised onion, and the Extra Special Jewelled Topped Christmas Pudding.
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