CBS News and Stations announced expanded roles for two key digital executives.
Sahand Sepehrnia will move to a new role as executive vice president of digital content strategy and business for CBS News, Stations, Entertainment and Sports. Sepehrnia had been senior vice president of streaming for CBS Stations.
In a memo, CBS News and Stations CEO Wendy McMahon said that Sepehrnia “will lead content strategy and development, and business operations across all streaming platforms, continuing his strategic focus on growing streaming audiences and maximizing revenue.” He will report to Jeff Gerttula, who oversees digital for all of CBS.
Reysen will serve as senior vice president of digital editorial, growth and engagement for CBS News and Stations. She will oversee a new unified digital editorial operation that includes national and local. She will report to Ingrid Ciprián-Matthews, the president of CBS News, as well as Jennifer Mitchell, president fo CBS Stations.
McMahon wrote that Reysen will “work closely with Sahand to transition all digital news desks into one centralized digital news operation supporting all CBS News and Stations websites and apps. This new structure will create a single powerhouse operation that will take advantage of our local stations’ market strengths and combine them with our world-class national team.”
McMahon’s full memo is below:
Hello everyone.
As we begin the new year, I’m thrilled to kick off 2024 with some good news about our Streaming and Digital future and some organizational changes we are making.
Today, we’re announcing expanded responsibilities for Sahand Sepehrnia and Jamie Reysen, both of whom have been at the forefront of our digital transformation and will become even more critical in leading our future ambitions.
Sahand is assuming a larger role and is being promoted to Executive Vice President of Digital Content Strategy and Business for CBS News, Stations, Entertainment and Sports, reporting to Jeff Gerttula, who oversees Digital for all of CBS. Sahand, who has been critical in driving significant growth on streaming and digital at CBS Stations, will move into this newly created role across the entire CBS portfolio, working closely with the executives of News, Stations, CMV, Sports, and all other studio and division heads. In his new position, Sahand will lead content strategy and development, and business operations across all streaming platforms, continuing his strategic focus on growing streaming audiences and maximizing revenue. Sahand will also oversee the incubation and development of new streaming channels, leveraging IP across the CBS portfolio.
Sahand will continue to oversee streaming for CBS Stations, working closely with Jennifer Mitchell, President of CBS Stations, in addition to his new responsibilities. We could not be more proud of what Sahand has accomplished at Stations and look forward to him extending his contributions across our organization. Sahand’s bio is HERE.
Jamie is also expanding her role and will now serve as SVP Digital Editorial, Growth & Engagement for CBS News & Stations, overseeing a new unified digital editorial operation that spans local and national. Jamie will report to Ingrid Ciprián-Matthews, President of CBS News, as well as Jennifer Mitchell. She will also work closely with Sahand to transition all digital news desks into one centralized digital news operation supporting all CBS News and Stations websites and apps. This new structure will create a single powerhouse operation that will take advantage of our local stations’ market strengths and combine them with our world-class national team. There is no doubt that Jamie’s strong strategic leadership of the growth and engagement of our digital products will continue to optimize our web publishing business in new ways. Jamie’s bio is HERE.
Please join me in congratulating Sahand and Jamie on their new roles.
Wendy
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Source: DLine
