Despite maintaining an empire largely sustained by her social media following, which exceeds 330 million on Instagram alone, Kim Kardashian has experienced quite a few missteps in the promotional department. However, Eden Gillott — President of Gillott Communications, a strategic and crisis management firm — believes Kardashian’s brand is “strong enough to weather this short-term PR volatility” for one key reason. “For most of Kim’s followers, the SEC investigation won’t phase them because it doesn’t impact them personally,” Gillott exclusively tells Nicki Swift. “For the few crypto investors that were swayed to invest because of Kim’s endorsement and who had significant losses, that’s a different story.” With that said, Gillott believes that Kardashian could lose potential partnerships with companies who fear “guilt by association.”
If the past is any indication, it sure seems that Kardashian’s brand is great at bouncing back from scandal. In 2015, the FDA blasted Kardashian for promoting a morning sickness drug without thoroughly listing possible side effects, per DigiDay. And in 2016, the Federal Trade Commission launched an investigation into much of the Kardashian-Jenner clan for “undisclosed product placements” in posts, per Variety. Most recently, in September, Kardashian (along with Scott Disick) is facing a $40 million class-action lawsuit for allegedly getting her followers to participate in a lottery that promised luxurious prizes, all in an effort to shadily harvest their data, per TMZ. However, it doesn’t appear anything, or anyone, is knocking her hustle long term.
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Nicki
