Santa’s Little Helpers are hard at work transforming an empty retail unit on Fargate into a family friendly winter wonderland.
The empty retail unit, previously the home of Paperchase, is being transformed into Santa’s Study – a city centre wonderland where children can write their letters to Father Christmas.
Santa’s elves will be on-hand to help make sure that every letter makes its way safely to the North Pole ahead of the big day. The store is part of festivities taking place across the city centre organised by Sheffield BID, which will also see the return of the Christmas markets and the Christmas Tree Festival at Sheffield Cathedral.
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Diane Jarvis, Head of Business Operations at Sheffield BID, said: “Santa’s Study is adding something really special to the city centre’s festive plans this year and we’re sure it will be a big hit with visitors for a second year running. It’s important the city centre offers memorable experiences to encourage families to visit and spend time here. We’re confident that Santa’s Study will deliver a city centre attraction with a real wow factor.”
Ms Jarvis said Sheffield BID hopes the attraction will help provide a real boost to local businesses in helping to drive footfall, dwell time and money spent into the city centre.
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She said: “Many people continue to be impacted by the cost of living, so it’s important to deliver free and inclusive activities that encourage people to visit Sheffield city centre this Christmas. We hope our contribution to what is already shaping up to be a strong festive programme across the city centre will enhance the city’s Christmas offer this year.”
Santa’s Study will be open every Saturday and Sunday between November 25 and December 24. It will also open daily from Monday December 18 through until 4pm on Christmas Eve.
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