Swedish brand apologises after ad campaign in Australia sparks backlash online.

H&M, the Swedish fashion giant, has pulled an advertisement for school clothing after complaints it sexualised underage girls.

The advertising campaign launched in Australia featured two young girls in school uniform with the caption, “Make those heads turn in H&M’s Back to School fashion”.

“We have removed this ad,” an H&M spokesperson said on Monday. “We are deeply sorry for the offence this has caused and we are looking into how we present campaigns going forward.”

The move comes after social media users accused the clothing brand of sexualising young girls.

“The little girls’ parents generally prefer heads don’t ‘turn’ when others see their daughters walking to school, on a bus or in class,” Melinda Tankard Reist, an Australian writer known for campaigning against pornography, said in a post on X.

“Why would you want to fuel the idea that little girls should draw attention to their looks, bodies and ‘style’? Perhaps have a word to your marketing team and come up with something that doesn’t draw attention to pre-pubescent girls already struggling to thrive in a culture that values ‘lookism’ as an aspirational goal?”

The backlash is the latest in a series of controversies involving fashion brands’ advertising campaigns.

Last month, Zara dropped a campaign featuring a model standing among rubble and mannequins wrapped in shrouds after social media users claimed it was insensitive to victims of the war in Gaza.

Paris-based luxury fashion brand Balenciaga last year apologised for running adverts that featured children holding teddy bears wearing bondage-style attire and a printout of a Supreme Court decision that upheld laws against child pornography.

Read More: World News | Entertainment News | Celeb News
Aljazera

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

A Bloody Bash! Kourtney Kardashian, Travis Barker Host Epic ‘Halloween Ends’ Movie Party: Photos

A killer event! Kourtney Kardashian threw a major Halloween Ends movie party at her home with…

Tiger Woods Gets People Talking With Yet Another Hot Mic Moment

Footage of Tiger Woods asking a cameraman to move away from him…

What Happened To Actor Gaten Matarazzo Teeth? Has he Done Surgery

Followers of this technique might need observed that Gaten Matarazzo’s entrance tooth…

Esteemed molecular biologist warns of ‘smoking gun’ evidence COVID-19 was engineered by researchers at Chinese lab

An esteemed molecular biologist has come forward to warn of “smoking gun”…