When H&M announced its collection of items starring Justin Bieber’s name and face, backlash was swift. “I DIDN’T APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M … all without my permission and approval,” Bieber wrote in a series of Instagram posts (via People). “SMH I WOULDN’T BUY IT IF I WERE YOU.” He then added, “The H&M merch they made of me is trash and I didn’t approve it don’t buy it.”
Since he slammed the retail giant, H&M appears to have removed the collection from its website. However, “Beliebers” previously screenshotted images of the fashion line and posted them to social media, further decrying H&M on Bieber’s behalf. “Why you selling Justin’s stuff w/o his knowledge … that’s sketchy,” one user commented on H&M’s Instagram page (via Hypebae). In a statement to Page Six, the retailer defended itself, explaining, “As with all other licensed products and partnerships, H&M followed proper approval procedures.” Hmmm.
In the past, Bieber has incorporated other A-listers’ names and likenesses into his fashion pieces, per People. In 2019, he modeled a T-shirt featuring a picture of Drew Barrymore in the movie “E.T.,” a decision motivated by the happy coincidence that the actor shares the same name as his fashion line. Barrymore seemed to be all for it, posting a heart and tagging the brand on Instagram. Clearly, Bieber isn’t as happy in this current situation.
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Nicki
