Kourtney Kardashian certainly kept fans guessing about Poosh, but before its launch, a source told Radar, “Kourtney’s line is going to cover everything, basically. Everything that you see in that photo, aside from Kourtney and the Apple laptop, is part of her line.” The insider continued, “Ultimately, she kind of wants to be like her own Amazon. And with Kris Jenner’s support, she very well might achieve this goal. She’s really just trying to cash in on the family’s name while she can and this Poosh idea came about after a series of failed ideas.”
According to the website, Kardashian created Poosh because she “felt that there was something missing in the healthy lifestyle space.” The reality star continued, “People are constantly asking me how I do it all, from being a mom to working full-time to still maintaining a social life. I get endless questions about food, kids, beauty, and fashion, so I decided to create Poosh, a curated experience and a destination for modern living.” Since its debut, Poosh has received mixed reviews, along with a lot of confusion as many found the brand similar to another celebrity’s lifestyle site.
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