Known as “Amazon John,” John Easterling is the founder of the Amazon Herb Company. According to Heavy, he launched the business in 1990 to promote the health benefits of plants from the Amazon rainforest (which is how he got his nickname). The entrepreneur shared that he started the company after visiting Peru and coming into contact with Indigenous groups in the area. After a near-death experience due to hepatitis, Easterling discovered the “healing chemistry, nutrition, and energetics that reside in more than a thousand species of Amazonian botanicals.” In 2012, the company merged with wellness company TriVita, which is based in Arizona.
Easterling’s passion for herbal medicine greatly helped Olivia Newton-John with her cancer diagnosis. “I’m very lucky to be married to a wonderful man who is a plant medicine man, and he has great knowledge…It helps me in every area,” the “Grease” star shared with People some years ago. The couple eventually launched the Olivia Newton-John Foundation Fund, which helps to support research into plant medicine for cancer.
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