Forbes magazine shared its new list of most valuable teams on Monday, which crowns the Lone Star team for the 14th consecutive time as the most valuable in the NFL.
Contracts and sponsorships
The Jerry Jones-owned organization is also the first team to generate more than $1 billion in revenue, Forbes added. In part, “thanks to a series of sponsorships, such as a 10-year, $200 million contract with Molson Coors.”
They also collected more than $220 million in advertising and stadium sponsorship revenue, more than twice as much as any other team.
The NFL is at the top of the list of the richest on the planet
Four teams – Chicago Bears, Buffalo Bills, Las Vegas Raiders, and Cleveland Browns – increased in value by more than 40%.
Chicago Bears
The Bears are the only NFL team in the third-largest market in the country, a major attraction for a wealthy buyer looking to enter the league. In addition, the Bears are moving to obtain a new stadium in suburban Arlington Heights or a renovation of Soldier Field. Both scenarios would add big money to the team’s coffers.
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Buffalo Bills
The Bills ar|e in the second-smallest market in the NFL but will get a new $1.4 billion publicly financed stadium.
Las Vegas Raiders
The Raiders are a hot ticket in Sin City. In 2021, they played their first game at Allegiant Stadium in front of fans and generated the grossest ticket revenue ($78 million) in the league. Demand to see the silver and black remains strong. The team has the highest demand for tickets on the secondary market for this season.
Cleveland Browns
The Browns have one of the highest direct sales rates in the NFL for both tickets and premium seats (suites and club seats) and have increased non-premium ticket prices nearly 60% over the past four years, to an average of $130. The team has also consistently ranked in the top five in the NFL in season ticket renewal rates, with suites and sponsorship revenue up more than 25% over the same period.
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